Wakey wakey eggs and bakey
If you’re going to be on a jury at Cannes it appears the Mobile jury is the one to be on.
You see the only way you can really get under the skin of the apps, gadgets and widgets is to test them out, so according to jury president Jaime Robinson there was a lot of “jumping, running, skipping and playing tennis” going on in the jury room.
They also unearthed a couple of interesting campaigns, such as one in Brazil to break the taboo of men buying lingerie for their partners, which saw a model stripped of a piece of clothing every time it was added to the basket online.
But Dr Mumbo’s favourite was one called Wake up and Smell the Bacon.
The alarm clock app triggers a heat signal to be sent from the earphone socket to a device and heats up a bacon scented perfume, so you wake up wanting bacon.
It got a Silver. Genius.
