The 10 most complained about ads in 20 years

Sportbet and iSelect have topped the Ad Standards’ list of the 10 most complained about ads over the last 20 years.

The betting company, which is no stranger to the ad watchdog, took the honour of having the most complained about commercial since 1998 for this year’s naked shaving ad, which was banned for showing an inappropriate level of nudity. The ad received a record number of 792 complaints.

The second most complained about ad, with 715 complaints, was iSelect’s spot, which depicts a woman smashing an Easter Bunny shaped piñata after receiving bad news about rising insurance premiums.

Ad Standards deemed the ad, again from earlier this year, as being too violent in the context of health insurance and price comparison.

Before this year, the most complained about ad was an Ashley Madison ad which included men singing about looking for someone other than their wives which, despite being dismissed, had 643 complaints.

Ultra Tune came in fourth place with 421 complaints for the ad featuring women using a fire extinguisher to put out a car fire. The ad had 419 complaints against it, which were ultimately dismissed.

The vehicle servicing company also had the fifth most complained about ad with 419 complaints, for an ad showing two women dressed in rubber posing while holding tools as a male voice over declares “we’re into rubber”.

Of the 10 most complained about ads in 20 years, only three were upheld.

The top 10 most complained about ads in 20 years:

  1. 0116/18 – Sportsbet – TV
    A man is seen naked from the waist up and appears to be manscaping.
    Upheld. Number of complaints: 792
  2. 0113/18 – iSelect – TV
    A woman aggressively hits a piñata in front of a group of children.
    Upheld. Number of complaints: 715
  3. 0307/14 – Ashley Madison – TV
    Men are singing about looking for someone other than their wives.
    Dismissed. Number of complaints: 643
  4. 0042/17 – Ultra Tune – TV
    Two women use a fire extinguisher to put out a car fire.
    Dismissed. Number of complaints: 421
  5. 0024/16 – Ultra Tune – TV
    Two women declaring that they are “into rubber”.
    Dismissed. Number of complaints: 419
  6. 0017/16 – Meat and Livestock Australia – TV
    Lee Lin Chin organising ‘Operation Boomerang’ to rescue Australians overseas so they can eat lamb on Australia Day.
    Dismissed. Number of complaints: 376
  7. 156/07 – Nandos – TV
    A woman is seen pole dancing and using Nandos chewing gum.
    Dismissed. Number of complaints: 359
  8. 0423/17 – YouFoodz – TV
    A young boy describes a meal as “unforkin-believable”.
    Upheld. Number of complaints: 307
  9. 0461/17 – Neds – TV
    A man excuses himself from dinner to listen to a telemarketer while using the Neds app on his phone.
    Dismissed. Number of complaints: 303
  10. 410/06 – Stuart Alexander – TV
    A man’s nipples get longer and he walks around town using them to do various things.
    Dismissed. Number of complaints: 283

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