2014 Annual: the year that was – October

It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.

TheBachelor_S2_M01_Blake_900x506October was a good month for Channel Ten when the final of Ten’s reality dating show The Bachelor had a boost in ratings after last minute publicity suggested bachelor Blake Garvey had already ended his engagement to Sam Frost.

In other TV news, Network Seven launched legal action against former executive producer of Sunrise Adam Boland over his unpublished memoir. The publisher of the book rushed it into stores to prevent the court action.

Bauer Media confirmed the closure of title Women’s Fitness, it was later saved by Citrus Media. September also saw  lads magazine Zoo Weekly retire its website and online community.

The Australian Press Council confirmed it had received at least one complaint over the front page from Queensland tabloid The Courier Mail which featured the headlines “Monster chef and the she male” and “Ladyboy and the butcher”.

The National Broadband Network (NBN Co.) pitched its media account and AGL pitched its creative account.

dead horse billboardOoh Media pulled a controversial anti-horse racing advert in Melbourne after the landowner where the billboard is located objected to the content.

MediaCom Melbourne lost the media account to rival Starcom and MEC won the $60m media pitch for the Nestle account.

In other media agency news, Ikon retained the $60m plus media account for the Commonwealth Bank following a competitive pitch.

October saw The Communications Council CEO Margaret Zabel step down after three and a half years in the role to accept a VP marketing role at McDonald’s and Tourism Australia chief marketing officer Nick Baker announce that he was also quitting after seven years with the agency.

In other quitting news, Vodafone chief marketing officer Kim Clarke announced her departure after little more than two years in the role and Bauer Media CEO Matt Stanton announced he would step down from the role at the end of the year to take up a role at Woolworths

Havas Worldwide Australia appointed Leo Burnett Singapore chief creative officer Tim Green as ECD after the departure of Steve Coll earlier in the year.

Myer relaunched its brand with the umbrella message ‘find wonderful’ with a campaign from Clemenger BBDO Melbourne. The repositioning saw the store drop long-term ambassador Jennifer Hawkins as well as the ‘Myer is My Store’ tag line.

Foxtel commissioned a new series of Channel Seven’s popular period drama A Place to Call Home after it was cancelled earlier in the year due to the cost of producing the show.

Southern Cross Austereo announced radio duo Hamish Blake and Andy Lee would return to host its drive time show on the Today Network.

The month ended with acquisition news as Nine Entertainment confirmed it was in acquisitions talks with outdoor company Ooh Media.


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