Adblock Plus’ ad exchange runs into problems as ‘partners’ distance themselves

The controversial ad exchange launched by Adblock Plus yesterday has already run into trouble with mooted partners Google and AppNexus distancing themselves from the project.

Yesterday’s announcement that the world’s biggest ad-blocker would start serving ‘acceptable ads’ to users was met with distaste from many digital publishers angry that the company is effectively holding them to ransom with its software.

Adblock Plus has signed up with ComboTag to create the platform.