AFL ramps up Don’t go Quietly campaign with Face the Finals Facebook extension
The AFL is ramping up its finals season promotions with a new campaign with Facebook allowing people to become the hero in the ‘Don’t go Quietly’ campaign currently running.
The ‘Face the Finals’ extension to the campaign by Cummins & Partners has been created through agency tkm9 and uses Facebook to paint fans faces in their favourite team colours and insert themselves into photo with a star player.
Images of fans will then be projected onto the MCG and ANZ Stadiums in the final rounds of matches in the build up to the Grand Final.
Innovative hey? Innovative about 5 or 6 years ago.
Nothing to see hear move along
So, what time is the Flash Mob on Grand Final Day?
The photo background appears to be Peter Swan, using the same photo as in his opinion piece in mumbrella a couple of weeks ago. Am I missing something? Can someone please explain?
Hi Fabian,
Yes that was Peter – I used an image from my desktop to create a mock up while waiting for the official images from the AFL, which have been subbed in now.
Cheers,
Alex – editor, Mumbrella
“Don’t go quietly”. It’s a pity they won’t.
No one told them the pies wouldn’t make the finals, obviously.
I bloody well hope there are pies … and chips … and hot dogs .. and beers on GF day!
It really good