Brand masterclass completes Mumbrella Finance Marketing Summit 2024 program
The final session for Mumbrella’s Finance Marketing Summit 2024 has been locked in – a masterclass in how companies can build long-standing brands, delivered by a former StatePlus and Aware Super leader.
The session – ‘Masterclass: Building Powerful Financial Brands’ – will offer delegates a deep dive into the realities brands face in today’s landscape (such as structural challenges and the lack of relevance to consumers’ lives), before discussing the vital strategies businesses can use to develop an innovative brand strategy that is as enduring as it is essential.
The talk will be led by Anita Ayres, a fractional chief marketing officer with more than 15 years of experience in finance marketing gained from holding high-profile positions, including associate director – customer brand and marketing advisory at KPMG, and director at Kantar.
Anita Ayres
Ayres’ masterclass completes a program filled to the brim with revolutonary ideas and must-attend conversations for finance marketing professionals.
Suncorp’s executive general manager of brand and customer experience, Mim Haysom, is confirmed to be speaking on how AAMI leveraged creativity to successfully reshape its brand.
Meanwhile, Youi’s head of marketing strategy, Dave Annesley, will take to the summit’s stage for an exploration of how having a challenger mindset will allow brands to stay ahead of the competition.
Mumbrella’s Finance Marketing Summit 2024 will take place at 12-Micron Sydney on July 25.
The deadline for earlybird tickets ends this Friday at midnight – so delegates eager for a $100 discount on all tickets should purchase them before then.
Tickets are readily available now.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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