Youi, NAB and TBWA\Melbourne to appear at Mumbrella Finance Marketing Summit 2024
Easy strategies brands can take on to gain a challenger mindset, and how to effectively target Gen Z and their money habits, are two sessions booked for Mumbrella’s Finance Marketing Summit 2024.
Remaining stable during times of economic uncertainty is the root of the session, ‘It’s a Mindset: Growing Successful [Challenger] Brands’.
Developed and hosted by Dave Annesley, head of marketing strategy at insurance provider Youi, Annesley’s presentation is set to explore how thinking like a challenger will allow brands to strengthen their identities and remain above the fold.
