Brisbane radio ratings: Nova smashes drive slot with nearly 20% share

Nova’s networked drive team of Kate, Tim and Marty have smashed the timeslot in Brisbane, lifting a massive 4.7 points to own a near 20% share of the drive-time audience.

Kate Tim and Marty smashed the drive slot in Brisbane

In one of the biggest jumps ever seen in the market, the trio, who are syndicated across Nova, won drive with a share of 19.2%, more than eclipsing the previous number one show, Hit 105’s Hamish and Andy, who lost the top slot despite a 0.2 point increase to 14.9%.

The result was a triumphant return to the top for the Nova show in Brisbane after losing its lead to Hit in the previous survey.

Nova’s surge was also present in breakfast with Ash Bradman, Kip Wightman and David Lutteral finally gaining traction after a slow start to the year, up 2.1 points to seize the lead from Hit 105’s team of Stav, Abby and Matt with Osher.

Source: GFK

After deciding to dump host Robin Bailey at the end of last year, the woes for  ARN’s 97.3FM continued in survey two, with Bailey’s new breakfast team at Triple M, Greg Martin and Ed Kavalee, eclipsing her former employer with a share of 12.3% to snare second place.

97.3FM dropped 1.1 points, finishing with a share of 12.2% and moving back to third place.

Robin Bailey joined Triple M after being dumped by 97.3FM

The drive and breakfast results catapulted Nova into the number on slot overall with the station surging ahead of both former number one 97.3FM and Hit 105 with a rise of 2.8 points and a total share of 13.8%.

Hit lifted 0.3% to a 11.5% share while 97.3FM’s breakfast loss was replicated in the all audience figures, down 1.1 points to 11.4.

On AM ABC Brisbane  was up 0.6 points overall to a share of 9.8%, while in breakfast the station recorded a share of 13%, up 1.1 points.

Source: GFK

Sydney radio ratings
Melbourne radio ratings
Adelaide radio ratings
Perth radio ratings

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics 97.3FM Hit 105 Kate Nova Robin Bailey Tim and Marty

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Comments: 1

Jim Price 27 Apr 17

Can research tell us how many Brisbane people listen to breakfast radio? Is this information available anywhere? Thanks

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