Melbourne radio ratings: Fox FM falls to sixth place as Triple M wins FM breakfast battle
Southern Cross Austereo’s Fox FM has finished in sixth place in the Monday to Friday breakfast ratings battle, with Fifi, Dave, Fev & Byron dropping 1.2 points from 7.6% to 6.4% in survey two for 2017.
Last survey, Nova 100 won the breakfast battle with an 8.1% share, but this survey they finished in second place thanks to a 0.5 share point fall – leaving the door open for Triple M to win the breakfast battle.
The Hot Breakfast team on Triple M
Triple M’s The Hot Breakfast with Eddie McGuire, Luke Darcy and Mick Molly jumped 0.3 points from 7.7% to 8% in survey two.
Third place went to Smooth FM’s Mike Perso and Jennifer Hansen who jumped from 7% last survey to 7.2% in survey two.
Meanwhile, Kiis FM’s Matt and Meshel came in fourth with 6.8% improving 0.5 points, beating Gold 104 which managed 6.6% in fifth position – improving by 0.5 points.
Melbourne radio ratings survey 2 2017. Mon-Fri and breakfast audience share. Source: GfK
In overall audience share Smooth FM held its ratings battle crown improving 0.5 points to 9.9% from last survey’s 9.4%.
Gold 104 moved up a spot taking second place from Fox FM with an 8.3% share, jumping from last survey’s 8.0%.
Fox FM came in third, falling one whole point from last survey’s second place 9.1% share to survey two’s 8.1%.
Nova saw a gain of 0.4 points in overall audience share, giving the station a fourth place finish with 7.7%.
Kiis FM managed remained in fifth position despite jumping 0.6 points to 6.5%, leaving Triple M in sixth place as it fell 0.9 points from 7.3% to 6.4%.
“From a network perspective that’s the key area of focus, not a competitive focus like WS and Smooth, but making sure the elements of the station are all correct,” he said.
Melbourne radio ratings survey 2 2017. Total audience share. Source: GfK
The drive battle saw Nova’s Kate, Tim and Marty give Fox FM’s Hamish and Andy a run for their money as they jumped 0.9 points to 10.3% from 9.4%. Hamish and Andy dropped 1.4 points, giving them an equal share of 10.3%.
Smooth managed a third place position and was over taken by Nova as it fell 0.5 points to 9.6% from 10.1%.
Dave Hughes and Kate Langbroek also managed a big jump for Kiis FM, improving 1.3 points to fourth place – finishing with a drive audience share of 7.7%.
Gold 104 finished fifth in drive with 7.4% moving up 0.2 points, beating Triple M’s 5.6% share.
The AM battle was a huge success for 3AW as it took out the highest overall audience share with 13.8%, beating ABC Melbourne’s 10.3% – both AM stations saw improvements with 3AW jumping 0.8 points and ABC Melbourne’s 0.5 points.
The overall Monday to Friday AM battle also saw 3AW take home the overall win 14.4% improving 0.9 points, again beating ABC Melbourne’s 0.8 point climb to 11.1%.
In breakfast 3AW’s Ross and John once again cleaned up with 19.3% jumping 0.7 points form last survey’s 14.8%, leaving ABC Melbourne in second overall with 12.9% after jumping 1.6%.
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Sorry but your headline is technically wrong. Triple M DIDN’T win the b/fast battle – that was won by 3AW with a huge lead yet again. Triple M won the FM b/fast slot but the overall breakfast radio slot, both AM and FM, was won by 3AW easily, with ABC second and Triple M a distant third.
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Hi Michael,
Thank you for pointing this out. I have added an ‘FM’ into the headline.
Cheers,
Abigail – Mumbrella
What a terribly misleading headline. Triple M did not win the breakfast battle at all. Lat time I checked, 19.3 is a higher number than 8.0.
3AW won the breakfast battle. By miles.
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worthwhile pointing out, nova didnt give H&A a run for their money.
H&A weren’t even on live for 75% of the surveyed period.
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also why do you distinguish between FM and AM. It is radio, advertisers don’t book spots on an FM signal vs an AM signal. They book a station. Just call it radio
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Do the FM’s fund mumbrella ?
3AW, the winning breakfast team made the last paragraph… I don’t know many radios these days that can’t choose a station on AM or FM at a push of a button… why separate them, they still share the same Melbourne audience.
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What about overnight ratings?
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Second that anon, H & A will rise in the next few surveys. BTW, surely ratings can be recorded differently ( going forward ) without filling in a booklet!!
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