Broadsheet Media launches insight newsletter for marketers and new editorial hub

City guide publisher Broadsheet has launched a new business to business (B2B) newsletter, Broadsheet Insights, providing marketers with the information they are missing during the coronavirus (COVID-19) pandemic.

The first issue of the Broadsheet Insights included an announcement about a new section on the website, the Life at Home hub, which is aimed at helping readers negotiate the new normal of COVID-19 restrictions.

Broadsheet Insights will deliver branded-content strategies, key data learnings, editorial and audience behavioural insights, plus some lighthearted content suggestions, with commercial director Sian Whitaker saying now is a more important time than ever to be connected.

“Broadsheet Insights is just another way we can support our clients and partners and update them on what we’re doing. We’re constantly getting asked for updates on our audience behaviours and consumption habits, and this is another channel to deliver this information in a consistent manner,” Whitaker said.

“Despite the situation we’re all in, things are moving incredibly fast and we want to ensure we’re keeping everyone informed.”

The Life at Home hub, which can be found on Broadsheet’s city homepages nationally, is an ever-growing collection of stories, recipes, tips and more to make life at home more bearable over the coming months.

The vertical will include physical and mental wellbeing techniques, inspiration for what to watch, cook, read and listen to, as well as advice for balancing comfort with style when working from home.

The hub seeks to stay true to Broadsheet’s aim of sharing the best cultural experiences Australian cities have to offer – even though those experiences now have to take place in homes.

Christina Voss, Broadsheet’s national sales and partnerships director, said the new platform also offers a unique opportunity for brands to be part of the cultural conversation in this radically changing environment.

“Life at Home is a way for brands to connect with consumers by adding value to their lives when they need it most. Through branded content, advertisers can remain part of the conversation and play a meaningful role in creating positive experiences for navigating this new way of life,” said Voss.


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