Features

Media Mayhem: Gai Le Roy – ‘I do worry that some reforms are using advertising reform as a simplistic lever rather than developing policies’

Sports Marketing Summit: Suncorp’s sponsorship manager emphasises the importance of aligning mutual values

Sports Marketing Summit: Parramatta Eels’ brand GM Kate Chapman – ‘Never present a new idea in the boardroom’

‘It’s great to get on with your life and run a business’: SCA boss glad ARN takeover talks are over

Media Mayhem: Steve O’Connor – ‘It’s frustrating for us and frustrating for advertisers’

The MSIX 6: Dr Juliette Tobias-Webb – ‘These aren’t just futuristic toys; they’re powerful tools that can completely change how we connect with audiences’

‘It is going to take a bit longer than we first thought’: ARN’s chief concedes Kyle and Jackie O’s Melbourne domination will take some time 3

‘Are we an industry that’s not worth saving?’: Bluesfest promoter blasts government as festival faces final event

The MSIX 6: Dr Kerstin Oberprieler – ‘How can we use marketing science to create a more ethical, sustainable, and kind world?’

The MSIX 6: Sally McMullen – ‘Creativity is the key to people connecting with your brand’

The MSIX 6: Brent Vrdoljak – ‘It’s easy to get caught up in a lot of bullsh*t in our industry’

‘It’s not a food show in the traditional sense’: René Redzepi’s decade-long vision comes to the screen

The MSIX 6: ‘Big and nimble don’t go together’ – How conflicting messaging can harm a brand

Media Mayhem: Anthony De Ceglie – ‘There’s never been a better time to be a journalist’ 8

‘You’ve got to continually invest – we don’t have that problem’: ARN chief reveals why the network has ‘taken the licensing path’ with iHeart 1

The MSIX 6: Adam Ferrier – ‘The day is as much about sharing ideas as it is receiving them’

‘It allows the guest to set the agenda’: Shaun Micallef turns the tables on the traditional talk show 2

‘We should never have known’: PR experts react to disastrous It Ends With Us press tour 1

OOh’s Cathy O’Connor says flat results already in ‘rear-vision mirror’ as company looks to future

‘They cancelled me’: Why Shaun Micallef never hosted a second Logies

Mediaweek: Misbehaviour in power and industry silence 12

‘I’ve been in people’s lounge rooms for so long’: How did it take this long for Larry Emdur to get a Gold Logie nom?

‘The reality is you adapt or you get left behind’: How Saatchi & Saatchi’s new leadership team is carrying the agency’s legacy

‘Heavily judged and discriminated against – but never shown on TV’: Stan’s Critical Incident shows the real Australia

One year of Special PR: Agency heads reflect on first year of business 1

‘I felt the weight of the world on me’: 9/11, AI fakes, and getting bumped for Billy Connolly – Sandra Sully shares memories as Network 10 celebrates 60 years

‘Empowerment is so important’: Wavemaker’s award-nominated leaders on passion, support and creativity

‘You better f*cking prepare yourself’: Australia’s favourite unlikely duo Robert Irwin and Julia Morris to battle for Gold Logie 7

‘They judge us in the same vein’: The Twelve, Colin From Accounts & more Foxtel shows bringing Aussie stories to the world

‘This is the first time we’ve really had broad industry support’: VOZ to become official trading currency

‘It does leave one question slightly unanswered’: Industry reacts to Google abandoning cookie quest

Summit Heads: Suncorp’s Mim Haysom on breeding a culture of innovation

Summit Heads: Mastercard marketing executive VP says traditional advertising is ‘no longer really working’

‘The power of magazines speaks for itself’: Home and garden magazines are thriving

‘Regional Australia is getting no love’: ViewJobs co-founders prepare a $5 million marketing blitz 2

Summit Heads: Stake CMO to ‘paint the picture’ of economic environment at next week’s Finance Marketing Summit

‘I still love my career, and that’s okay’: Common co-founder on balancing a start-up business and family

Marketing trends: 3 things to know for 2024

How to avoid breaching Olympic Games marketing guidelines 1

‘Modernity isn’t an end point’: 72andSunny global chair and ANZ president reflect on agency’s 20th birthday

‘Just incredible’: Dumped duo Jase & Lauren’s quick rise to ‘most listened-to breakfast show in the market’

‘The values that Bondi Rescue represents are really important’: The return of Australia’s ‘heritage-listed’ TV show

‘I feel like I’m everyone’s mum’: Sally Brownbill reflects on being an industry confidante 2

‘A lot of brands will avoid it’: Kic founders Laura Henshaw and Steph Claire Smith reflect on ‘real and honest’ rebrand one year on

‘Announcing record profits is not acceptable when there is a cost-of-living crisis’: Why knock-off brands are winning

Anatomy of hype: How brands can connect with fandoms

Partner with the Sydney Royal Easter Show: Unleash the power of your brand and reach engaged consumers

‘People will be furious if we finish there’: Is a third season on the cards for Colin From Accounts? 1

‘Really? Are they going to like it?’: Even Patrick Brammall and Harriet Dyer were stunned by the global success of Colin From Accounts

This not-for-profit is revolutionising Google Ads and SEO for suicide prevention

‘We’re not taking a crappy version, we’re starting with something that was already good’: The heat is on for LaPaglia’s Top Gear Australia 1

Lessons learned from The Diary of a CEO’s Steven Bartlett and why ‘the outcomes of the business will most correlate to the team you build’

‘Actually, we were warned’: Marc Fennell says the horrors of the internet could have been avoided 1

‘The very definition of a safe bet’: Did Optus make the right CEO choice?

‘Where is the line?’ SCA chief fires shots at competitors while slamming Sandilands claims 2

‘I’ve never seen radio talked about more’: Fifi Box isn’t worried about Kyle & Jackie O

‘In a very cluttered marketplace, it gives us the ability to stand out’: Paramount aims for younger viewers

‘The idea of going back into it was terrifying’: Bullfrog’s Elle Bullen reflects on leaving and returning to adland

‘We take them very seriously’: The marketing challenges and opportunities for Australia’s biggest sexual wellness brand

‘They choose us if they want to move forward faster than the competition’: How DEPT is cementing its spot in the Aussie market

‘It’s a real competition, with real stakes, and it genuinely changes people’s lives’: Cooking up MasterChef’s new season

‘We’re committed to resonating with Aussies and Kiwis’: Squarespace marketing head on first-ever Trans-Tasman campaign 1

‘We’re not here to eat everyone else’s lunch’: Inside BBC’s major news play in Australia

‘We’re focused on being the jeweller that cares’: Michael Hill’s CMO on ethics and ESG

‘Most creatives I know have a passion project’: Five by Five’s Matt Batten discusses his fantasy-fiction novel

How Google and Meta restrictions inspired Boss Hunting to launch a print magazine in 2024

‘As clear as mud’: Did Qantas land the plane in major PR move? We ask the experts 7

How an 88-year-old is remaining relevant in today’s adland

‘He’s so not woke’: Why Janine Allis’ TV show with ‘kindred spirit’ Gordon Ramsay is cooking 2

Leaps and bounds and scarves everywhere – Around the grounds at AFL’s Gather Round

‘It’s the biggest weekend of the year for us’: AFL’s Gather Round in Adelaide is only going to get bigger

‘It’s very important to position ourselves very differently’: Marco Nobili and Beverley McGarvey on Paramount’s unique play in Australia

‘We’re telling the story of the deep ocean, because it can’t speak for itself’: An inside look into Emotive’s major pro-bono campaign with Deep Rising

‘There is more interest in Formula 1 now than ever before’: Trackside at the Australian Grand Prix

‘I had to work twice as fast, twice as hard, to prove I was twice as good’: Snap global chief creative talks career, challenges and being a female creative 1

‘It’s remarkable to add a new element and see it succeed that quickly’: NOVA charts its course for 2024

A real-world look at how brands are achieving success in a cookieless world

‘I look forward to the day that we no longer need to mark IWD’: Is International Women’s Day tokenistic in adland? 1

‘We’ve all the great ingredients to succeed’: We take you into the kitchen for the new season of Ready Steady Cook 1

‘They are absolutely priority markets, there’s no doubt about it’: Seven’s plan for AFL to dominate NSW and QLD in 2024

‘Tired of seeing the same old merchandise’: Building fun into McDonald’s and Bunnings’ marketing 1

‘People want to see magazines back’: ELLE returns in all its glossy glory 2

‘Quality journalism for smart Australians, for free? Advertisers are very interested’: Seven launches digital news publication 1

Kyle and Jackie and SCA – Why next month is critical for ARN: We talk to Ciaran Davis 1

One in five Aussies watch Netflix on the toilet – and other fun streaming stats

Mark Ritson talks the power of radio advertising and why marketing science is ‘shit’ 4

‘It’s costly, it’s disruptive, and it rarely results in the best work’: Has pitching become adland’s poisoned apple? 5

‘We’ve got a completely different playbook now’: Hardhat boss on agency cheat codes