Features

‘If your ad is sh*t, millions of people will be talking about that’: Is Super Bowl advertising worth the price tag? 2

Will Australian sports work on American television?

‘The build becomes very natural’: Shameless co-founders talk growth and the future

‘We’re building a music ecosystem’: What Vinyl Group’s Brag Media acquisition is all about

‘This is the evolution of the advertising market’: Criteo’s Megan Clarken on cookies, retail media and where the industry is headed

More live music, more character development, more Marcia: Inside Australian Idol’s world-first refresh

Uncertainty, opportunity, and celebration: Industry leaders on the death of the third-party cookie

‘An opportunity to own the free-to-air space’: Media buyers weigh in on the AO fanfare

Sponsors ace Australian Open as Nine kicks off its ‘biggest year of sport’ yet

‘I need to be the MD of my health’: Industry leaders share their 2024 resolutions

‘There’s a lot to like’: Australia’s renewed love affair with the cinema set to continue in 2024

Australian TV shows to watch for (and watch) in 2024 2

Will Australia’s cinema comeback continue this Boxing Day?

Need help navigating the Boxing Day sales? Ask Reddit

‘We’re cracking into multibillion dollar opportunity’: Australian retail media gearing up for a big 2024

The year of the pitch: Wrapping the biggest media pitches of 2023

The numbers don’t lie: Global Netflix audiences love Aussie TV

Agency head: ‘If brands want to create meaningful difference, start by earning their audience’s attention’

‘A statement move’: Industry leaders on the biggest talent gets of 2023

It’s just not cricket: Seven promises this isn’t your grandfather’s game anymore

‘People see influencers for who they are’: Why Reddit is becoming a retail recommendations giant

‘We know we have the youngest audiences’: The kids are alright for Network 10

‘More than just a link-in-bio tool’: Linktree’s CEO on being an underrated retail player

Retail media to ride the wave of Australia’s biggest Black Friday yet

Change, competition and the future: Celebrating 100 years of Australian radio 1

Networks urge government to protect free-to-air TV against ‘huge global players’ 2

‘We don’t knee-jerk and change on a whim’: What did the radio bosses think of yesterday’s ratings results?

‘We never wanted to compete with the major streaming giants’: New platform spotlights Australian cinema classics

‘Finding Scott Morrison in Hawaii was good for business’: A decade of The New Daily

Confused about the future of Australian TV ratings? Let OzTAM explain

‘A no brainer’: Agency head reflects on booming business two years after Aussie launch

Video couldn’t kill the radio star and neither will podcasts: Smallzy celebrates 20 years

‘Optus didn’t just fail to control the narrative, they ignored it completely’: The outage aftermath 3

‘It would be naive to not acknowledge there are avenues to it’: Why Australia needed a Metaverse Advisory Council 1

How you can book Cartman, Spongebob or the Cookie Monster for your next campaign

Shoppers are savvier than ever, here’s how to reach them

SBS has ‘challenged the industry’: 2024 upfront reaction

‘Get comfortable with failure’: How the industry can tackle accessibility

‘Some of the biggest we have seen’: Industry reacts to last night’s Foxtel’s upfront announce 3

‘Big, bold, risk-taking’: Media buyers react to Paramount/Ten upfront

‘Confidence and clarity’: What oOh!media’s 2024 plans mean for the industry

From stickers to the Super Bowl: We sit down with Reddit’s chief marketing officer

Seven upfront: Media buyers react

Linktree’s CMO on marketing a brand that (seemingly) caught fire naturally

‘Marketing is dead’: Kevin Roberts on the role of the marketer 1

‘Leave your opinions at the door’: BBC boss on his mission to transform journalism 2

Industry reacts to ‘No’ win: ‘The time is right to introduce federal truth in political advertising laws’ 3

Advertising is everywhere – but that’s nothing new

OzTAM’s new CEO: ‘I go in with my eyes wide open’

Nick McKenzie on giving voice to the underprivileged, threats from neo-Nazis, and why journalism matters 1

‘We’re in an unbeatable position’: James Warburton on Seven claiming the crown early 1

Osher Günsberg: Lessons learned over 10 years and 500 podcast interviews

‘Cutting through the clutter has never been more challenging’: Flight Centre’s CMO on the state of marketing

Gladiators, ready! But will the cartoon violence translate in 2024?

86% of small businesses don’t bother with digital marketing. Why not?

How Optus Sport plans to maintain the Matildas momentum 2

Is SBS gearing up for an advertising boom? 2

How to launch a 90-year-old brand online

SBS’ director of Indigenous content on the Voice, media agendas and why she worries about her team

The metaverse is a bust… for now, advertisers say 2

Let’s all go to the lobby: why cinema advertising is still king

Women in advertising: ‘We’ve gotta break the f*****g rules’ 3

Hatching an idea: VMLY&R’s Paul Nagy on FitChix campaign’s cracking success 2

Nine’s upfront display was grand, and might ruffle some feathers: media buyers

As brand trust erodes, the influencers rise

Mumbrella Publish Awards 2023: All the photographic evidence

‘We’ve been there long before this tournament’: Nike on leading the charge in women’s sport

How podcasts and music streaming are helping radio thrive

Why are AM stations leading the streaming revolution in Australia? 6

Campaign Review: TAB and World Vision switch tactics, BINGE goes conventional

Media buyers wary of VOZ Streaming’s limitations

The best work perks in adland: part two 1

The best work perks in adland: part one

64% of Aussie population watched Matildas, new Deakin research claims 1

How Optus Sport’s football obsession turned into streaming gold 1

Mumbrellacast gets a refresh

Is this the tipping point for women’s sport – or a World Cup-sized outlier?

Is Australia’s ad spend really on the up? The acquisition of Sefiani, and analysing the Women’s World Cup audience

Doubts over Sydney Metro project not enough to derail oOh!media’s mammoth year

Event Insider: Marie Antoinette’s secret garden brought to life in Sydney’s CBD

Aussie gamers are in the sights of advertisers: IAB state of the nation report

Will Elon’s ‘everything app’ X even have space for advertisers anymore?

Half of Australia isn’t hearing you, and shouting won’t make a difference

‘We used to have a 3:30am start’: Fear & Greed on finding balance in a ‘shambolic’ schedule

Mumbrella360: Is it time to reconsider The Daily Mail? 8

There’s more to women’s football for brands beyond the World Cup

The Mumbrellacast episode some don’t want you to hear 1

The most savage Campaign Review yet: ‘Some will love it because the hottest agency right now made it’ 1