‘Tired of seeing the same old merchandise’: Building fun into McDonald’s and Bunnings’ marketing

When it comes to disposability, corporate branded merchandise is up there with plastic picnic cups and cassingles.

But Craig Pinker, CEO of Novelli, is working fast to change this perspective, crafting creative and collectable merch for McDonald’s, Bunnings, and around 400 others brands across the country.

Novelli makes “meaningful branded merchandise that connects with people as humans and enhances their lives in a meaningful way”, according to their mission statement. In other words, this is stuff you won’t wanna toss out.