‘They are absolutely priority markets, there’s no doubt about it’: Seven’s plan for AFL to dominate NSW and QLD in 2024

The AFL starts back again tonight, with the season opening kicking off in Sydney when the Swans take on Melbourne. It’s the start of a huge season for the AFL, and for broadcaster Seven, which is promising more games in prime time, more Thursday, Friday and Saturday night games.

Ahead of taking the full digital rights to the sport next year — a deal that kicks off with this year’s grand final and continues through to 2031 — Seven has expanded its digital coverage, with AFL Match Centre at 7NEWS.com.au, a 7AFL Fast Channel, AFL Armchair Experts, Talking Footy, Roaming Brian and more.