Opinion

Marketers will want shopping on Instagram’s Reels for Christmas

Stop trying to get eyeballs on your brand and connect the head with the heart

Why we need Climate Comms Champions

Isentia’s cybersecurity response is simply not good enough

An open letter to my team amidst COVID

The best way to make a point isn’t with data

Facebook is tilting the political playing field more than ever, and it’s no accident

The industry needs to reform its leave policies to support the 1 in 4 affected by miscarriage

COVID-19 comms strategies have shown us empathy is everything

Google’s huge market share doesn’t automatically make it a monopoly

The single biggest risk for any business right now is inertia

The US is taking on Google in a huge antitrust case. It could change the face of online search

Brands need to pull back the curtain on data in order to gain consumer trust

Calls for an ABC-run social network to replace Facebook and Google are misguided. With what money?

Australian broadcasters aren’t threatened by the future of television, they’re driving it

Sport is more than a luxury, it’s the next innovation battleground

Why agencies are vital in closing the gap between brand actions and words

Celebration and recognition: the real value of awards

I sold my website for more than $60m and now it’s being turned off

‘Not right for the brand’ doesn’t always mean wrong for the brand. It just means there are no ‘sacred cows’ left

Ellen’s apology was the perfect example of how not to do crisis comms

Do social media algorithms erode our ability to make decisions freely? The jury is out

The benefits of thinking small

In defence of the office

This year has been the most challenging of my career, and it’s okay to admit that

Facebook is merging Messenger and Instagram chat features. It’s for Zuckerberg’s benefit, not yours

Outsourcing could reshape the media and marketing workforce

It’s time to commit to remote working

A new normal for digital media requires a new way to measure audiences

Vital Signs. Google shouldn’t subsidise journalism, but the government could

The clever country – five years on

Is fast-tracking funds to Foxtel the best way to support the media during COVID?

Channel Seven’s Plate of Origin shows how Australian multiculturalism is defined by white people

Google News favours mainstream media. Even if it pays for Australian content, will local outlets fall further behind?

Trump’s TikTok deal explained: who is Oracle? Why Walmart? And what does it mean for our data?

Funding public interest journalism requires creative solutions. A tax rebate for news media could work

Our industry needs to fight harder against the discriminatory uni fee clusterf*ck

If they want to support local journalism, Google and Facebook must fund AAP

Celebrity, money and power: TV’s obsession with the Murdoch family dynasty

That was the news: a sad farewell to the ABC’s 7:45am bulletin

Mumbrella will no longer publish comments: Why we’ve made the call 156

Life goes on: The demise of print catalogues is long overdue

Chinese reveal their journalists in Australia were questioned in foreign interference investigation 1

In this pandemic, R U OK? Here’s how to address emotions and grow communications and connections

An open letter to big agencies: seize the future 1

TikTok suicide video: it’s time platforms collaborated to limit disturbing content

Journalists have become diplomatic pawns in China’s relations with the West, setting a worrying precedent

De-classified: What really happened to newspapers 33

How much should Facebook have to pay for news? We have a suggestion how to calculate it 6

Big media is using big tech to distract from their own strategic blunders 15

It’s not ‘fair’ and it won’t work: an argument against the ACCC’s news media bargaining code 5

Australian government must act urgently on detention of journalist Cheng Lei in China

How COVID caused chaos for cricket – and may force a rethink of all sport broadcasting deals

If Facebook really pulls news from its Australian sites, we’ll have a much less compelling product 8

Logo bashing won with the wattle logo’s canning, but it shouldn’t always 4

From evasion to connection: the importance of industry acceptance and how to ‘Wear it Purple’ 1

ABC has for too long been unwilling to push back against interference – at its journalists’ expense

‘Suck it and see’ or face a digital tax, former ACCC boss Allan Fels warns Google and Facebook 3

After COVID-19, readers will want niche publishers more than ever

Media reporting on mental illness, violence and crime needs to change

Instagram is the home of pretty pictures. Why are people flocking to it for news? 1

The media diversity report excluded NITV, but we tell Indigenous stories everyday 8

Attention matters in advertising, and part of the answer lies in screen real estate 19

Google’s ‘open letter’ is trying to scare Australians. The company simply doesn’t want to pay for news 12

Male, pale and stale: Media’s lack of diversity is causing a disconnect with audiences 29

Communicators need to work better with lawyers, proven by Rio Tinto’s handling of the Juukan Gorge destruction

Whitewash on the box: how a lack of diversity on Australian television damages us all 5

The Australian’s racist Kamala Harris cartoon shows why diversity in newsrooms matters 11

The Coles catalogue debate is a reminder: Adland needs a greenwashing education 1

Print journalists: Your current careers are, or soon will be, over. Accept it 19

The media and marketing industry needs to embrace a start-up mindset 12

Microsoft’s takeover would be a win for TikTok and tech giants – not users 1

In a world first, Australia plans to force Facebook and Google to pay for news (but ABC and SBS miss out) 5

James Murdoch’s resignation is the result of News Corp’s increasing shift to the right – not just on climate 3

Leigh Sales showed us the abuse women cop online. When are we going to stop tolerating misogyny? 4

Tech giants won’t change their spots, no matter how hard the government, ACCC, and publishers try 9

Michelle Obama, podcast host: how podcasting became a multi-billion dollar industry

Australia’s ‘outdated’ defamation laws are changing – but there’s no ‘revolution’ yet

The ACCC is suing Google for misleading millions. But calling it out is easier than fixing it 2

TikTok tries to distance itself from Beijing, but will it be enough to avoid the global blacklist? 1

Agencies: Stop sacking half your workforce, start thinking laterally 8

Good riddance to the Bauers, the family that wrecked Australia’s magazine industry 36

$400 million in government funding for Hollywood, but only scraps for Australian film 3

Branded face masks is a strategy our industry and government should be exploring 17

The Twitter hack targeted the rich and famous. But we all lose if trusted accounts can be hijacked

Brands need to trim the fat, starting with waste-of-money agencies 38

Forget the crystal ball attempts to predict a post-COVID-19 future, start creating it 3

Your brand’s biggest PR risk is its public face