Opinion

The ‘Fortnite effect’: It’s not just a video game, players have purchasing power

The times suited him, then passed him by: the Alan Jones radio era comes to an end 4

Marketers: Hold off on dream-building to make ‘we’re in this together’ a reality

COVID-19 campaigns need to be shaped by evidence, it’s the only way we’ll save lives 2

Slow and steady will win the COVID-19 race 2

Coronavirus redundancies are understandable, but there are alternatives 3

Communicating in the age of ‘untelligence’

As ‘We’re in this together’ becomes a cliche, let’s make customers laugh again 2

Stop talking about yourself: Use owned media to help people do something  2

Your competitors will be desperate and undercut costs, but you still need to retain clients and make money 3

Forcing Google and Facebook to pay for news could do more harm than good 1

Fortune favours the brave: The spoils will go to the brands having a go 4

The pandemic is changing the social media pecking order 4

Coronavirus TV ‘support’ package leaves screen writers and directors even less certain than before 1

Great ideas don’t just fall from the sky

Meaningless words are leading our industry to an identity crisis 9

Lego Masters teaches us creatives how to build good ideas

Bad mentors want to turn you into a prodigy; good mentoring isn’t what you think it will be

Navigating the first 100 days as CEO in the era of COVID-19

The cruise industry’s response to COVID-19 is a spectacular crisis management fail 6

Regional media get COVID lifeline but ABC, SBS remain in peril 3

Pivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell 1

The High Court rules in favour of News Corp, but against press freedom

Journalists are recognising they’re writing a rough draft of history – and can’t say definitively ‘that’s the way it is’

Supercars is showing how to win with fans and advertisers during COVID-19 2

Brands need to be brave enough to produce messages like #staythefuckhome 4

COVID-19 only adds to the mental health crisis we were already facing

Like most CEOs, I’ve had a lot of sleepless nights lately. But trust in our industry is what will get us through 1

The key for the droves of people facing redundancy right now? Look elsewhere

COVID-19 is (properly) teaching us how to mix business with people

I don’t regret launching an agency in the throes of COVID-19 1

We’re in an era of crisis opportunity 1

Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

If we pause, pivot, and partner, we may get through COVID-19

COVID-19 shows us why quality journalism matters, but brands are contributing to its demise

Surviving 50 years in advertising 4

People think they’ll lose their jobs and are struggling with mental health – our marketing messages have to reflect that

As an industry, we need to support and protect each other like siblings, even if we’re not mates outside of work 1

We’re being complacent – taking the soft option with pay cuts and messaging – in our approach to COVID-19 13

During the Great Depression, many newspapers betrayed their readers. Some are doing it again now 3

The bad news for Australian media companies is about to get much worse unless the Government acts 19

Local newspapers are an ‘essential service’. They deserve a government rescue package, too 4

Overcoming imposter syndrome in a time of crisis 7

Staying at home might mean watching more TV, but the future of free to air remains uncertain 1

We need to shift the COVID-19 messaging beyond protecting ‘old people’ and encourage kindness 3

WFH has given me a window into my team’s lives 3

When COVID-19 makes everything feel out of control, we can control one thing: helping each other 4

When it comes to talking about the coronavirus, the jargon has got to go 4

Agencies need to help clients through the coronavirus Twilight Zone. Here’s how 1

‘Practice social distancing’ is terrible messaging; the government needs to communicate better 17

This industry can, and should, be more creative than jumping straight to pay cuts 20

Brands: Stop with the well-meaning COVID-19 emails 16

Adland: To survive COVID-19, we need to take 40% pay cuts, now 98

Moderating social channels during COVID-19 presents brands with new and different challenges

Finding ways to keep culture alive will be how we stay creative throughout COVID-19 2

Maintaining closeness with consumers amid social distancing will mean changing your media mix 5

The time to plan PR for a post COVID-19 world is now 3

Failure will lead you to closer client relationships

Crisis comms during COVID-19 is hard; don’t do it alone 2

Don’t stop the spend, people are listening 11

The world is wild and the industry needs to get closer than ever before

What we learnt from our first year in a media agency

We’re postponing everything (no surprise there)

Agency execs navigating COVID-19 need to act like true leaders, but prepare for more bad news and potential job cuts 13

During the coronavirus outbreak, brands are showing their true colours 2

How to make your work from home stint a success: Tips from a PR agency who do it every day 13

Pandemic pandemonium: Embracing both the challenges and opportunities of communicating in the COVID-19 crisis 1

Retail is not dead, bad brands are dead 6

#Toiletpapergate is a strange study into consumer behaviour, but it will be over by Friday 24

How to create space for female leaders in ad land

We need to better support women facing online hate just for doing their jobs 1

The AAP closure feels different to other redundancy rounds, and will affect us in a different way 4

The closure of AAP is yet another blow to public interest journalism in Australia 1

Stop flushing money down the toilet with your marketing technology investment 3

TV trading in Australia is too complex, but VOZ will make it easier 6

Why consumers think your ad is a ‘flop’ 6

An open letter to ANZ: Be better 23

Workplace culture is the real barrier to agency productivity 11

Before we use the ‘innovation’ label, let’s remember the man who coined the term

PR needs to rethink the meaning of ‘earn’ 3

A good PR campaign has to start with the award entry in mind 8

To win at Tokyo 2020, sports need to look beyond the medal tally and at their comms strategies 1

Australian law says the media can’t spin lies – ‘entertainment magazines’ aren’t an exception 1

Vale Holden: How America’s General Motors sold us the Australian dream

Court ruling against ABC highlights the enormous deficiency in laws protecting journalists’ sources

Why Australians fell out of love with Holdens 7

Just how much trouble is Seven in? (Answer: A lot more than you probably realise) 6

The Holden brand might be gone, but it will never be forgotten 7