The best way to make a point isn’t with data
Numbers may not lie, but sometimes numbers by themselves mean little unless they’re put into the context of a bigger picture, argues Mutiny Group strategist Regan Kerr.
When I was learning to write essays in school, my year 12 English teacher drilled a rule into me that I’ve never forgotten: “Don’t use a quote to make a point; use a quote to support a point”.
I’ve since learned that I’m still vulnerable to making the same kind of mistake when talking about data. “Don’t use data to make a point; use data to support a point”.
