Opinion

Why brand values are more important than ever

Stop treating customers as disposable: here’s what needs to change in marcoms

The Australian Women’s Weekly take on the Cold War for ’50s housewives

Social media isn’t a silver bullet, and in 2021, you’ll only get out what you put in

Influencers have lost their influence

GroupM predicts global advertising recovery led by digital growth of 8.2% in 2020

It’s time to end the quiet rivalry between marketing and sales

The biggest podcast mistake brands make is thinking: if we build it, they will come

The marketing industry should prepare for a post-pandemic ‘dead cat bounce’

The future of eCom is aCom

Big brands follow familiar formulas in Christmas campaigns

What marketers can learn from the COVIDSafe app

The future of digital advertising in the post-digital platforms inquiry world (Part 2)

‘From Digital OOH to OOH Digital’: How a digital-first perspective can unlock the creative advantage of DOOH

The future of digital advertising in the post-digital platforms inquiry world (Part 1)

Agencies are tepid in their response to climate change

Value-based models and how to evaluate them in a pitch process explained

In these unprecedented, strange, uncertain times… let’s stop writing cliched, lazy press releases

Marketers have been napping against millions of dollars of lost sales this Diwali

Solving content moderation requires something AI can’t do

Cookies were a sugar fix for marketers, but now it’s time for some real nourishment

What’s the strategy of Stan Sport?

If you want your business to survive COVID-19, adopt the disrupted marketing funnel

30 should not feel like a deadline in advertising

COVID revealed the gaps in our knowledge, and we’re all better for it

Marketers will want shopping on Instagram’s Reels for Christmas

Stop trying to get eyeballs on your brand and connect the head with the heart

Why we need Climate Comms Champions

Isentia’s cybersecurity response is simply not good enough

An open letter to my team amidst COVID

The best way to make a point isn’t with data

Facebook is tilting the political playing field more than ever, and it’s no accident

The industry needs to reform its leave policies to support the 1 in 4 affected by miscarriage

COVID-19 comms strategies have shown us empathy is everything

Google’s huge market share doesn’t automatically make it a monopoly

The single biggest risk for any business right now is inertia

The US is taking on Google in a huge antitrust case. It could change the face of online search

Brands need to pull back the curtain on data in order to gain consumer trust

Calls for an ABC-run social network to replace Facebook and Google are misguided. With what money?

Australian broadcasters aren’t threatened by the future of television, they’re driving it

Sport is more than a luxury, it’s the next innovation battleground

Why agencies are vital in closing the gap between brand actions and words

Celebration and recognition: the real value of awards

I sold my website for more than $60m and now it’s being turned off

‘Not right for the brand’ doesn’t always mean wrong for the brand. It just means there are no ‘sacred cows’ left

Ellen’s apology was the perfect example of how not to do crisis comms

Do social media algorithms erode our ability to make decisions freely? The jury is out

The benefits of thinking small

In defence of the office

This year has been the most challenging of my career, and it’s okay to admit that

Facebook is merging Messenger and Instagram chat features. It’s for Zuckerberg’s benefit, not yours

Outsourcing could reshape the media and marketing workforce

It’s time to commit to remote working

A new normal for digital media requires a new way to measure audiences

Vital Signs. Google shouldn’t subsidise journalism, but the government could

The clever country – five years on

Is fast-tracking funds to Foxtel the best way to support the media during COVID?

Channel Seven’s Plate of Origin shows how Australian multiculturalism is defined by white people

Google News favours mainstream media. Even if it pays for Australian content, will local outlets fall further behind?

Trump’s TikTok deal explained: who is Oracle? Why Walmart? And what does it mean for our data?

Funding public interest journalism requires creative solutions. A tax rebate for news media could work

Our industry needs to fight harder against the discriminatory uni fee clusterf*ck

If they want to support local journalism, Google and Facebook must fund AAP

Celebrity, money and power: TV’s obsession with the Murdoch family dynasty

That was the news: a sad farewell to the ABC’s 7:45am bulletin

Mumbrella will no longer publish comments: Why we’ve made the call 156

Life goes on: The demise of print catalogues is long overdue

Chinese reveal their journalists in Australia were questioned in foreign interference investigation 1

In this pandemic, R U OK? Here’s how to address emotions and grow communications and connections

An open letter to big agencies: seize the future 1

TikTok suicide video: it’s time platforms collaborated to limit disturbing content

Journalists have become diplomatic pawns in China’s relations with the West, setting a worrying precedent

De-classified: What really happened to newspapers 33

How much should Facebook have to pay for news? We have a suggestion how to calculate it 6

Big media is using big tech to distract from their own strategic blunders 15

It’s not ‘fair’ and it won’t work: an argument against the ACCC’s news media bargaining code 5

Australian government must act urgently on detention of journalist Cheng Lei in China

How COVID caused chaos for cricket – and may force a rethink of all sport broadcasting deals

If Facebook really pulls news from its Australian sites, we’ll have a much less compelling product 8

Logo bashing won with the wattle logo’s canning, but it shouldn’t always 4

From evasion to connection: the importance of industry acceptance and how to ‘Wear it Purple’ 1

ABC has for too long been unwilling to push back against interference – at its journalists’ expense

‘Suck it and see’ or face a digital tax, former ACCC boss Allan Fels warns Google and Facebook 3

After COVID-19, readers will want niche publishers more than ever

Media reporting on mental illness, violence and crime needs to change

Instagram is the home of pretty pictures. Why are people flocking to it for news? 1

The media diversity report excluded NITV, but we tell Indigenous stories everyday 8

Attention matters in advertising, and part of the answer lies in screen real estate 19