Isentia’s cybersecurity response is simply not good enough

Should the response to a cybersecurity threat have been better, especially from a business in the media and communications industry? Isentia customer and Pure Public Relations’ managing director, Phoebe Netto, thinks so.

Last week, media-monitoring company Isentia faced a cyber attack on its Mediaportal and Slice services. Mediaportal and Slice are used by customers to see which media are reporting on them or their clients, and the issues of interest to them.

Isentia’s handling of the cybersecurity attack on Mediaportal and Slice has come under fire from customers

Isentia entered a trading halt following the incident, which has immediately impacted the company’s net profit before tax to the tune of $7 million – $8.5 million.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.