Life goes on: The demise of print catalogues is long overdue
With the rise of e-commerce and a pandemic forcing Australian consumers online like never before, Colin Barnard explores the diminishing role of print catalogues.
The move towards digital catalogues is in response to an audience shifting away from print and retailers finally recognising and responding to this seismic shift.
With the explosion of ecommerce, and 77% of Australians likely to continue purchasing from online stores they have discovered over this period post COVID-19*, it’s unlikely our adoption of e-commerce will ever go back to the level it was prior to the pandemic.
This upward trend of e-commerce adoption, and with many brands pausing the delivery of paper catalogues during COVID-19, the use of digital catalogues has also accelerated.
