Opinion

It's just social media management, right? Alex Hayes

While many people don't know the difference between a social media manager and community managers Venessa Paech argues defining which one you need for a role is vital for success. I’ve led social media and community management for companies, hired, and worked with many social media...

It’s just social media management, right?

11 years ago

7

Credit where it’s due: MLA’s lamb campaigns

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2

How can you charge your mobile campaigns?

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6

Charlie Hebdo offends – and we must defend its right to do so

11 years ago

2

What now for Ikon?

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10

Why cash and copyright are bad news for creativity

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6

Think 2014 was disruptive? You ain’t seen nothing yet

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7

A Mumbrella Christmas wrap of 2014’s best (and worst) festive ads

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Is the ad industry much of an industry at all?

11 years ago

42

Hollywood is missing a major revenue stream with its trailers

11 years ago

18

From Spreets to Tumblr: Yahoo!7 plots its future

11 years ago

1

Nic Hodges

Mumbo Jumbo: Programmatic advertising

11 years ago

1

Australian media passes its big test

11 years ago

76

Q&A: how the Sydney siege was reported by the public and news professionals

11 years ago

2

The un-negotiated contract: Why the fight for access to data and information has never mattered more

11 years ago

5

The ad industry need to embrace its incompetence to get better

11 years ago

28

Australia eyes missing billions with very own ‘Google tax’

11 years ago

2

Mumbrella is six – Now we’ve got a history

11 years ago

36

Why random #hashtags fail in marketing campaigns

11 years ago

12

Zombie metrics: why Australian cinema just won’t stay dead

11 years ago

7

Microsoft’s head of search David Pann on how Bing is taking on Google

11 years ago

4

About Mumbrella’s 2015 Kickstart Week (and the marketing problem we’re trying to solve)

11 years ago

11

Is it the media, politicians or consumer who’s to blame for today’s vanilla politics?

11 years ago

17

A return to full service? What is M&C Saatchi’s plan in supercharging its strategy unit?

11 years ago

17

The Arias: red carpet winners and awards night losers on brand integration

11 years ago

4

The ABC’s ‘me too’ strategy puts it on track for redundancy

11 years ago

13

The only thing we have to fear about media reform is fear itself

11 years ago

8

Is this the beginning of the end of the ABC as we know it?

11 years ago

11

Has the logo had its day?

11 years ago

6

ABC managing director’s full statement to staff over cuts

11 years ago

17

Advertising is no longer about ads. So what does that mean for agencies?

11 years ago

27

Foxtel’s price drop is not a defensive move, it’s an attack

11 years ago

6

So what is the future of journalism?

11 years ago

11

Taming the anaconda: Aussie businesses can beat Amazon at the e-commerce game

11 years ago

3

The media industry is small – but we do need to attract talent from other disciplines

11 years ago

1

‘The one weapon we have has Australia written on the blade’

11 years ago

9

Letter to the editor: Network Ten defends programming schedule

11 years ago

35

Network Ten: Acquisition ready

11 years ago

3

How Netflix could help save the local media industry

11 years ago

9

Nissan content chief Dan Sloan on the art of brand storytelling

11 years ago

1

Advertising and marketing world: It’s time to fix ourselves

11 years ago

35

New ad is nice, but Qantas needs a lot more than advertising to save itself

11 years ago

18

When brands sound yellow

11 years ago

16

Helloworld CMO: Creating a brand from scratch is like an iceberg

11 years ago

4

The problem for media agencies looking to recruit graduates? They don’t know you exist

11 years ago

37

Lorraine Murphy

How much influence do bloggers have over their readers?

11 years ago

6

Is it creepy that Facebook knows who I talked to on Friday night?

11 years ago

45

Why the new APEX mobile exchange matters for the future of publishers

11 years ago

4

Presto chango? Could free-to-air tie up help Foxtel counter Netflix?

11 years ago

6

Brand purpose and why you should never trust a hippy

11 years ago

18

Seven looks to 2020, but quiet on more immediate issues

11 years ago

12

Three uncomfortable truths about brand purpose

11 years ago

11

Credit Where It’s Due: John Grono

11 years ago

10

Why the ABC does not apologise for marketing its content

11 years ago

27

Q&A with Goodby Silverstein & Partner’s co-founder Jeff Goodby

11 years ago

Spurr vs New Matilda case pits privacy against public interest

11 years ago

2

Responding to Goodby: Deeper client knowledge gives better results

11 years ago

4

How the newspapers paid tribute to Gough Whitlam

11 years ago

2

Whybin\TBWA’s incoming ECDs talk talent, reputation and why limited budgets are a good thing

11 years ago

7

Credit Where it’s Due: The Australian’s interactive obituary for Gough Whitlam

11 years ago

1

Jumping the fence isn’t as easy as it looks

11 years ago

23

Have we already reached the bottom of the well on price?

11 years ago

1

How HbbTV can save community television

11 years ago

5

Why we need to understand the truth about procurement

11 years ago

2

What your client might not be telling you

11 years ago

27

Why agencies should focus on reciprocity rather than engagement

11 years ago

9

Adam Boland: ‘My new book is my report card’

11 years ago

4

Don’t make it too easy: Why friction can be sticky for brands

11 years ago

2

Tepid TV? Australia needs to sharpen its cutting edge

11 years ago

6

Why journalists need to embrace brand journalism

11 years ago

19

Unlocking the geoblock: Australians embrace VPNs

11 years ago

8

Party Tricks struggles for votes with a social media audience

11 years ago

3

Mumbo jumbo: Wearable tech

11 years ago

2

Say Ello to the new privacy debate on social media

11 years ago

9

Q&A with Droga5’s Ted Royer

11 years ago

The revolution is here – so why isn’t it being televised?

11 years ago

27

How’s your corporate karma?

11 years ago

7

Q&A with BBH China’s Johnny Tan

11 years ago

The latest DrinkWise ad is a beer commercial, not public health message

11 years ago

19

Video is no replacement for good strategy

11 years ago

16

Why size doesn’t matter

11 years ago

6

Where does Campaign Brief stand on scam?

11 years ago

26

What Australia’s fake, formulaic and contrived work could learn from the humanity of Africa

11 years ago

6

What goes into making an AFL Club’s ‘brand’?

11 years ago

4

Is wearable tech an opportunity for pharma to be more caring?

11 years ago

4

Credit where it’s due: Margaret and David – bringing the curtain down

11 years ago

Bitter tweet: defamation in social media

11 years ago

1

Why ‘free’ will eventually cost you

11 years ago

1

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