Opinion

Should your brand get in on the virtual reality boom? 2

Optimism is alive and well and lives in the US

Mumbo Jumbo: How will data retention affect the marketing industry? 2

Brain drain: what can advertisers do about shrinking attention spans? 5

Charles Barkley’s advice on social media? Don’t participate 2

Should awards award? If you pay to enter a race, shouldn’t there be a winner? 22

Photo diary: Anatomy of a press junket 5

TBWA\Worldwide president: creative is much harder than what people think 1

The ‘Road To Recovery’ starts with all of us 6

Is the current media agency model our very own House of Cards? 5

Finding an Australian voice within children’s television production 3

If you want transparency then maybe you’re going to have to pay for it 12

The Mediacom furore: the questions facing the industry 9

The overdue debate the media industry needs to have 15

Look past the condom jar and see the real problem 17

Falling TV audiences aren’t the problem, fixed inventory is 15

The lowdown on The Economist’s APAC plans 1

Vain, deluded, indecisive, biased: this is the ‘average’ consumer 3

YouTube’s branded content crackdown – what you need to know 4

You’ll struggle with the culture shift, Mat: The DNA of media buying is completely different to earned media 12

Is content marketing myopic? 8

Why SVOD is the catalyst for a TV evolution 17

Curiosity killed the cat, not the creative 18

Will greyhound racing ever get back on track? 9

How David Thodey helped restore Telstra’s brand 3

The data is in and Birdman will win the Best Picture Oscar 6

Doing work just to win awards? That’s worth nothing 4

Baxter buries the Big Boutique as UM reboots business model 5

Six tips for a watertight contract to help when ambassadors go off brand

Seeking out the pink dollar 4

Across print and digital, newspaper customers are turning away 54

Want real audience engagement? Move on from snackable content

Why politicians can’t sell 18

Calling bullshit on customer loyalty 20

Credit where it’s due: Jackie Frank

Better Call Saul begins tonight. If you choose to steal it, don’t pretend you’re Robin Hood 113

Twitter’s pitch to TV and ad land still leaves many questions unanswered 3

Is Uber’s social media strategy a winner? 2

Start-up or stay put? Life in a new business 23

The opportunities and challenges for programmatic in 2015 1

Twitter talks TV, brands and hashtag engagement before upfronts

What’s next for Facebook? 8

Has Dumb Ways to Die been effective? 29

Streaming won’t kill TV, but it’s going to make media buying harder 11

Why is commercial radio the last bastion of middle aged white men? 28

Credit where it’s due: Nick Baker 9

Think you can put social media in a box? Taylor Swift proves otherwise 5

New gadgets and gimmicks to keep us watching sport live on TV 3

Sustainable competitive advantage: the fallacy 1

Content marketing predictions: Why I’ve ditched my crystal ball 1

Why #tay4hottest100 is good for Triple J 24

A first look at Stan 13

Suffering from a talent crisis? Get off your backside and grow your own 18

Never tell anyone outside the agency what you’re thinking 14

Virtual Reality: changing games or game changer? 6

Social influencers and the law – where does it stand on disclosure? 1

The ten ideas from CES I wish I’d had 1

It’s just social media management, right? 7

Credit where it’s due: MLA’s lamb campaigns 2

How can you charge your mobile campaigns? 6

Charlie Hebdo offends – and we must defend its right to do so 2

What now for Ikon? 10

Why cash and copyright are bad news for creativity 6

Think 2014 was disruptive? You ain’t seen nothing yet 7

A Mumbrella Christmas wrap of 2014’s best (and worst) festive ads

Is the ad industry much of an industry at all? 42

Hollywood is missing a major revenue stream with its trailers 18

From Spreets to Tumblr: Yahoo!7 plots its future 1

Mumbo Jumbo: Programmatic advertising 1

Australian media passes its big test 76

Q&A: how the Sydney siege was reported by the public and news professionals 2

The un-negotiated contract: Why the fight for access to data and information has never mattered more 5

The ad industry need to embrace its incompetence to get better 28

Australia eyes missing billions with very own ‘Google tax’ 2

Mumbrella is six – Now we’ve got a history 36

Why random #hashtags fail in marketing campaigns 12

Zombie metrics: why Australian cinema just won’t stay dead 7

Microsoft’s head of search David Pann on how Bing is taking on Google 4

About Mumbrella’s 2015 Kickstart Week (and the marketing problem we’re trying to solve) 11

Is it the media, politicians or consumer who’s to blame for today’s vanilla politics? 17

A return to full service? What is M&C Saatchi’s plan in supercharging its strategy unit? 17

The Arias: red carpet winners and awards night losers on brand integration 4

The ABC’s ‘me too’ strategy puts it on track for redundancy 13

The only thing we have to fear about media reform is fear itself 8

Is this the beginning of the end of the ABC as we know it? 11

Has the logo had its day? 6

ABC managing director’s full statement to staff over cuts 17

Advertising is no longer about ads. So what does that mean for agencies? 27