Opinion

Has social media failed e-commerce? Miranda Ward

Following the launch of Twitter's "Buy" button earlier this week, Peter Cassidy, co-founder of Stackla, examines how social media drives potential consumers to retail websites. The success and rapid adoption of social media made it inevitable that businesses would look to social to d...

Has social media failed e-commerce?

11 years ago

6

The new iPhones may not be revolutionary, but they are refining the experience

11 years ago

25

Social media influence is a fallacy

11 years ago

46

Credit where it’s due – Lee Lin Chin, a newsreader with gravitas and comedy genius

11 years ago

5

The power of cool and product placement in social media

11 years ago

1

Credit Where it’s Due: Jason Kent – lifting the lid on the Australian movie scene

11 years ago

3

For Father’s Day, give us men who aren’t shown as fools and clowns

11 years ago

10

Credit Where it’s Due: Biggsy – charming, clever and tough

11 years ago

2

Four things Foxtel really needs to implement to fight off its competition

11 years ago

26

The truth about shopping: the changing face of retail

11 years ago

2

Why native advertising is purer than the 6pm news

11 years ago

12

Can hybrid television redefine Australian TV? – Piracy, digital rights and the ad experience

11 years ago

17

Why you have to think differently when it comes to digital in China

11 years ago

Can hybrid television redefine Australian TV? – The consumer experience

11 years ago

16

What do clients want?

11 years ago

8

National security bills compound existing threats to media freedom

11 years ago

Why banner ads must die

11 years ago

29

The hard news equation, and why it matters to Buzzfeed

11 years ago

7

How much do we really know about privacy on Facebook?

11 years ago

Will instant messaging eat social networks?

11 years ago

3

The Woolworths media pitch: a case study on how not to treat agencies

11 years ago

4

What I learned from debating science with trolls

11 years ago

10

Most ‘big data’ marketing is a waste of time, and here’s why

11 years ago

13

When newspaper managements ‘back’ themselves

11 years ago

25

It ain’t weak to speak – how I dealt with depression

11 years ago

24

Digital copyright protection – some success, but mostly failure

11 years ago

4

Which job in advertising gives the most ROI?

11 years ago

29

Calling bullshit on John Oliver’s attack on native advertising

11 years ago

58

Andrews’ media accusers have some explaining of their own to do

11 years ago

9

Why Creative Effectiveness is the Cannes Lion you really want to win

11 years ago

8

cannes lions 2012

The Scam Lions? Count me out

11 years ago

73

Brandis’ leaked copyright proposals are unrealistic

11 years ago

6

Why Nine’s investment in Quickflix makes it tougher for Netflix to launch in Australia

11 years ago

16

With awards the more you get, the more you get

11 years ago

10

Why aren’t more media companies offering job sharing to get experience back in the door?

11 years ago

32

Marketers are the ones whose reputations are most at risk if they are complicit in scam advertising

11 years ago

11

Terry Savage defends debated Cannes Lions entries saying ‘Super Bowl ads run once’

11 years ago

51

Australian Women’s Weekly editor on how its latest cover has changed industry attitudes

11 years ago

14

If you don’t want to enter real work into awards, then fuck off and be an artist

11 years ago

41

Does culture really eat strategy for breakfast?

11 years ago

7

Five things Wicked Campers needs to do online right now

11 years ago

32

Cut here: Reshaping the ABC

11 years ago

4

Lost dog – can you help us find him?

11 years ago

27

The future of Facebook is forensic

11 years ago

8

Two stats about Netflix that should scare Foxtel and Quickflix

11 years ago

27

Family Feud’s return confirms the state of game shows in Australia

11 years ago

7

An open letter to the staff of DDB Sydney and Saatchi & Saatchi Sydney

11 years ago

87

You want fries with that? Creative careers are still out there, for now

11 years ago

11

25 things that have changed about journalism during my quarter century as a hack

11 years ago

60

Content pollution: Is your brand guilty?

11 years ago

14

The anti-social organisation

11 years ago

16

Five things that PR is not

11 years ago

6

Terry, Richard and Mark: Tell me, are these winning Australian ads actually scam?

11 years ago

Are women in PR being exploited?

11 years ago

43

Australia’s communications problem: ‘Ownable’ trumps relevance and insight stands no chance

11 years ago

21

Native advertising a media credibility crisis in waiting

11 years ago

12

sun news of the world

End of an era for the British red tops

11 years ago

1

Verdict in Al Jazeera trial shows regime’s contempt for press freedom in Egypt

11 years ago

You don’t have to be a journalist to care what happens to Peter Greste

11 years ago

17

Opinions are dangerous as Egypt cracks down on dissent

11 years ago

The world’s best 19 TV ads of the year – 2014

11 years ago

6

What Richard Branson taught me about storytelling

11 years ago

5

Sintras on full service, innovation and why young marketers cannot think like the old guard

11 years ago

6

#Instacannes day 5

11 years ago

John Hegarty on the ‘nonsense’ of Big Data, the ‘abberation’ that is scam and why Cannes is losing focus

11 years ago

9

Cannes media juror Nick Waters on cutting out block voting, why ad agencies are better at entering, and Asia’s Achilles heel

11 years ago

#Instacannes: Day 4

11 years ago

The death of craft?

11 years ago

3

Instacannes: Day 3

11 years ago

A festival of nationalism: the World Cup allows sponsors to divide and conquer

11 years ago

How has Australian Mobile gone from no hoper to world class in two years?

11 years ago

Susana Tsui on her first nine months at the helm of PHD Asia Pacific

11 years ago

Instacannes: Sights from the Cannes Lions

11 years ago

Recommended for you? Don’t bet on it: the ‘native’ ad invasion

11 years ago

1

Optus CMO on plans to digitise the beach, and why they’re moving away from sponsorships

11 years ago

6

OMD global boss Mainardo de Nardis on the definition of innovation, scam in media awards, and why it’s not a media agency’s job to take risks

11 years ago

Kicking goals in ambush marketing

11 years ago

1

Battle of Brazil: What can we expect from World Cup advertising?

11 years ago

What’s turning Aussie marketers soft?

11 years ago

12

The ABCs of hijacking the news with spin king Ryan Holiday

11 years ago

5

‘Got any spare undies?’: Why we need to get more personal at work

11 years ago

5

CIOs and The shotgun wedding marketers have to have

11 years ago

Advice for the media industry from a P-plate practitioner

11 years ago

How should we be measuring PR value?

11 years ago

6

Answers for Adam: Do you prefer your planner to have a beard?

11 years ago

36

How have football fans’ search habits changed since last World Cup?

11 years ago

While journalists were the victim of the Watch Dogs stunt it is PRs who will suffer

11 years ago

8

Will e-cigarette advertising be allowed in Australia?

11 years ago

10

SUBSCRIBE Sign up to our free daily update to get the latest in media and marketing.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.