Brain drain: what can advertisers do about shrinking attention spans?
Technology is shrinking important parts of the human brain, so how can advertisers deal with that.
SXSW has a bit of a guilt thing happening this year – after years of successfully kick starting loads of tech and social into our lives, a price is being paid. On our brains.
A recurring theme is how endless stimulation from mobile apps, social and multitasking has taken its toll on how consumers think. Basically our brains are going backwards in terms of memory, ability to pay attention and ability for original thought.
Marketers have a tough job to reset advertising for a changed human brain and most of them seem oblivious to the fact that things have changed at all.
People who live in glass houses…Shrinking attention spans is also a very real issue inside agencies. Luckily there are coping strategies for client meetings and such. I’ve isolated a few here would should prove useful.
https://petemontgomeryunpacks.wordpress.com/
Agree with the above – agencies should look internally for a good case study!
Thought provoking piece… Ta.
I’ve had an idea! Put on OFF button on the mobile. What’s that? There is one? Let’s use it more often – I know I do.
Can you please post link to University of Copenhagen research, can’t seem to find