Should your brand get in on the virtual reality boom?
Virtual reality has been a hot topic at SXSW, but Lee Spencer-Michaelsen asks should you be getting in at the silent film stage?
At DT, we love playing with new tech toys in the lab, and for the last few years, Oculus Rift has been one of the more rousing pieces of technology.
Why? VR’s potential is exponential. Although its background is gaming-centric, it’s the current movement around VR that’s becoming truly mind bending.
Trailblazers in the VR Domain, a panel of VR experts at SXSW, including, Jason Rubin (Oculus VR), Wolfgang Bergmann (ARTE Deutschland), and Thomas Wallner (Deep Inc), discuss the future of VR and how its industry is only now being built from the ground up. It’s up to all of us to define the virtual world’s place in our world.
“Articles” that start with a boldfaced spruik of the writer’s employer usually suck. This is no exception. Shame on you, Mumbrella, for letting hammy writing like this slip through the cracks.
Hi Oh brother,
A quick look at your IP address history shows you’ve got a long history of slating DT and STW Group’s work in general. Something to declare?
Cheers,
Alex – editor, Mumbrella