Photo diary: Anatomy of a press junket
Want to know what really goes on behind the scenes at a press junket? Mumbrella editor Alex Hayes has channelled Buzzfeed with this photo essay of this week’s Adobe Digital Marketing Summit.
Speak to any hack and they’ll tell you it’s not like the old days, with long lunches and press trips in resigned as a thing of the past for many.
However, for the last few years the good people at Adobe have thrown rather a large Summit in the US to showcase their latest wares, and a chance to speak continuously to clients, analysts and the press for three solid days.
Let me take you behind the scenes of how it works.
Hmmm
Then ensure that your event is given excessive and irrelevant exposure on australian media websites.
Really disappointing to see something like this on Mumbrella. Welcome to Adobe’s pocket.
Leave this sort of soft PR schtick to b and t.
Maybe if it’s such a chore, you shouldn’t accept the invitation to attend? Assuming Mumbrella will be knocking back any future invitations from Adobe or others. Especially since you appear to have been unable to draw any actual news content out of the entire experience – really, nothing? – a showcase of all the up-and-coming products with all the most senior execs from one of the world’s leading digital companies … and nothing? Excellent journalistic efforts there …
And nope, I don’t work for Adobe, and have no connections to them whatsoever. Just really despise lazy, snarky, bitter rubbish like this.
Hi TDMJ,
Thanks for the comment. Our policy is to assess these opportunities on a case by case basis and go from there.
I had no complaints from the team at Adobe over the amount of coverage (12 articles over three days excluding this one – enter the term Adobe Summit in our search bar) from there, or the interviews with execs as well.
This piece was a little bit of fun, more a behind the scenes than a snarky attack – and was intended to be read as such.
Cheers,
Alex – editor, Mumbrella