Q&A with Droga5’s Ted Royer
Droga5 executive creative director and partner Ted Royer sat down with Miranda Ward at Spikes Asia to discuss his experience as president of the jury for film, print, outdoor and radio, the changing creative landscape in the region and plans for a Droga5 Asia office.
After being the Jury president across the traditional categories, what do you make of the state of creativity in the region?
I was a little bit nervous before coming out here because in past years I had heard some of my more cynical friends say that Asian advertising hadn’t really moved on from a lot of the formulas of the past. I think that’s bullshit.
Some of the work here is fresh and bold and innovative and great. I will judge any Asian show, I love the thinking, the surprise, the care that’s gone into the work, particularly from countries like China, India and Japan.
