Communicado releases campaign for children’s vitamin brand Pentavite

Communicado has launched a new brand platform for children’s vitamin brand Pentavite.

Previously, Communicado released a campaign for Two Good Yoghurt.

The announcement:

In today’s world where health is of the utmost importance, parents are looking for ways to support healthy growth and development. Pentavite, the brand dedicated to children’s health, knows parents will do everything they can to keep their kids active and staying healthy.

This unique proposition inspired the creative platform developed by Communicado to build awareness of Pentavite and celebrate what kids love doing, whether it’s rolling, climbing, running or sliding.

Simone Smith, Pentavite Marketing Manager says, “The Communicado team has created an energetic and emotive campaign for Pentavite which we believe is relatable to all parents of toddler aged children to those about to be teenagers.”

Communicado Executive Creative Director, Sarah McGregor, says “We wanted to capture the intense joy and energy of kids at their best. Focused, a bit hectic and usually attacking play at 100 kilometres an hour.”

Pentavite has been dedicated to children’s health for more than 50 years, supporting healthy growth and development and has a range of products specifically formulated for children aged 0 -12 years. The well loved Australian brand will be launching new formats including gummies this year.

Directed by Olivia Altavita of production company, Eric, Tom and Bruce, the campaign includes a suite of digital films and photography. Based on the insight that parents don’t just want to see their children healthy, they want to see them thrive, the photography and films capture the essence of what it means to be an active, strong and energised child. The campaign will appear through BVOD, YouTube, social media, and in store.

Wholly independent, Communicado delivers integrated thinking and creative solutions, combined with specialist PR, digital and shopper delivery for some of Australia’s most loved brands including Mayver’s, Dulux, Earth Choice, PETstock and McCormick Foods.

Campaign Production Credits:
Integrated Agency – Communicado
Production – Eric, Tom and Bruce
Media Agency – Spinach Media

Source: Communicado media release


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