How Broadsheet’s Nick Shelton helped build Providoor on the down low
The lesser known co-founder of Providoor tells Mumbrella how the premium food delivery service launched directly into the screens of its food-loving target market through a close affiliation with Broadsheet.
When the enforced shutdown of venues and cultural life as we then knew it first hit in 2020, the hospitality industry faced an immense blow, and with it, the media that relied on its existence.
However, for Broadsheet, the opportunity of the great ‘pivot’ became clear. The publication not only managed to survive the impacts of last few years, but by expanding its cultural touchpoints within the home, came through the pandemic in a better position than it had been before, according to founder Nick Shelton.
