How rich do you have to be before you stop asking for pro bono?

I’m sure that the government-funded youth mental health foundation Headspace does good work.

With $300m worth of Commonwealth Government funding along with state funding too, you’d certainly hope so.

But I wonder how well funded a not-for-profit organisation should be before it can no longer justify asking its agencies to work for free?

Yes, creative agencies do pro bono work as they get to do interesting projects, give something back and win awards.

But the executives for these organisations aren’t working for free. I wonder if the organisations also face a case of getting what they pay for. Sometimes good advertising is actually worth investing in.

Tim Burrowes



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