ID Collective adds New Zealand food retailer Fresh As to its client list

ID Collective has won the public relations account for New Zealand-based freeze dried food retailer, Fresh As.

The appointment comes a week after ID Collective was appointed as the Veriu Group’s public relations agency.

Fresh As has appointed ID Collective as its PR agency

ID Collective has been tasked with amplifying Fresh As’ brand in the Australian market.

Tommy Roff, Fresh As founder, said in a statement: “The key advantage of using freeze-drying technology is to remove the moisture without the addition of much heat. Most other drying techniques use heat to remove the moisture, which in essence cooks the moisture out. Because of this, freeze-dried products retain a fresh, rather than cooked flavour.”

This year, ID Collective has won Ecco footwear, Driza-Bone, Crunch Fitness, Tropeaka, Goanna, Genovese Coffee and Yu Kitchen. Last year, the agency won the PR and digital accounts for Malaysian Airlines.


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