Ash Barty fronts Tennis Australia’s push to keep girls playing sport
World number one women’s tennis player Ashleigh Barty is the face of a campaign for Tennis Australia to encourage girls to continue playing sport.
Research by Sport Australia Aus Play has found that one in three girls will drop out of sport by the age of 18, primarily due to peer pressure and body image issues.
In the ad, Barty conveys the message that girls should play sport for their own benefit and no worry about how they look or how good they are, summarised in the tag line ‘I Play For Me, You Play For You’.
How can I express I play for me with the # #playforyou
The # should be #playforme the obviously right thing to do got lost in corporate silliness
That said nice campaign and Ash is soooo good for tennis / Australia.