Mindshare wins Foot Locker media pitch
Footwear retailer, Foot Locker, has appointed GroupM’s Mindshare to its ANZ media planning and buying account, following a competitive pitch process.
The agency will be responsible for performance and campaign media planning and buying for Foot Locker in the Australian and New Zealand markets, including strategic, data-led media planning, activation, optimisation, and measurement.
Mindshare will support Foot Locker in its good growth ambitions, specifically tasked with diversifying the brand’s audience profile and grow customer value.
“We are very thankful to our incumbent agencies who’ve helped us achieve success to date. But we are at an important stage of growth for the brand. Foot Locker wants to unlock the inner sneakerhead in all of us,” said Brendan Graham, senior director of marketing at Foot Locker Asia Pacific.
“Mindshare presented a compelling strategic vision and a roadmap to achieve and measure it. We look forward to engineering the right media mix to capture existing demand and grow our customer base and purchase frequency.”
Maria Grivas, CEO of Mindshare AUNZ, added: “Foot Locker is a vital brand with a strong history of sparking discovery. We are excited to bring our ‘Good Growth and Transformation’ approach to the task of growing Foot Locker in a disrupted marketplace.”
Foot Locker recently made headlines for its ‘Reimagined’ store concept in Melbourne, as well as its recent announcement as major partner of the WNBL.
“We are confident our approach to building long-term sustainable growth will deliver exceptional results for Foot Locker,” Christian Solomon, Mindshare Melbourne’s managing director, concluded. “We can’t wait to get started.”
The new business win follows a run of success for the agency, with other new clients including Unilever and Nova Entertainment, and extended contracts with the University of Melbourne and Foxtel Group.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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