Morning Update: Sony Mobile shows how the details make the difference; Ghostbusters star Harold Ramis dies aged 69

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Creativity-Online: Sony Mobile Shows How Details Make The Difference In Dance-Themed Spot

“adam&eve/DDB London created this dance-themed spot for Sony Mobile, set to the soundtrack of MichaelJackson’s “Slave To The Rhythm.” Promoting the Sony Xperia Z2, which features new 4K screen technology exclusive to Sony, it shows how a choreographer uses his mobile to record and capture events to help inspire him in directing a performance. This includes recording a guy dancing on the subway, and taking his phone into the bath (the new phone is also waterproof). The tagline is “the difference is in the details.” The spot was directed by Ben Newman at Pulse and breaks online today.” Actor, director Harold Ramis dies aged 69

“Comedy actor and director Harold Ramis, best known for films such as Ghostbusters ,Groundhog Day and Caddyshack , died at his home in Chicago at the age of 69 of complications from a rare vascular disease, his agent said today.

Ramis, who had suffered from the rare illness since 2010, passed away peacefully this morning, surrounded by family members.”

Mumbrella Asia: JWT wins Carlsberg in Singapore, Malaysia and Hong Kong

“Ad agency JWT has been appointed by beer brand Carlsberg to handle its advertising activity in Malaysia, Hong Kong and Singapore.

JWT Malaysia, which already handles the business in its market, led the pitch for the network.”

The New York Times: Yahoo Aims to More  Deftly Blend Ads With Content

“To Marissa Mayer, the chief executive of Yahoo, fashion magazines like Vogue and InStyle have achieved the holy grail of advertising.

“The ads in those magazines are as interesting as the photo shoots and the articles,” she said in an interview last week at the company’s Silicon Valley headquarters. “I miss the ads when they are not there. I feel less fulfilled.”

This year, her goal is to start making the ads on Yahoo just as compelling and just as integrated with the news and information people seek on her company’s websites and mobile applications.”

The Guardian: UK’s creative industries ‘must back regional and ethnic diversity’

“The UK’s creative industries need to embrace regional and ethnic diversity if they are to play an improved role in helping the economy, warns a report from a leading thinktank.

The Institute for Public Policy Research has published a wide-ranging report into the creative industries ahead of this week’s Oxford Media Convention, in which it calls on the government and private sector to diversity investment in the creative industries away from London.” Tips on immersive storytelling from The Wall Street Journal

“Speaking at last week’s news:rewired conference, John Crowley, digital editor at The Wall Street Journal, shared his tips for immersive storytelling and production.

One of the biggest challenges for any newsroom, said Crowley, is that journalists are at different stages of digital development, with some already thinking in terms of large interactive projects while others are not even using Twitter.”

AdWeek: PSA Tells the Popular Kids in High School: ‘It Doesn’t Get Better’

“Hey, it’s filmmaker Jason Headley! You might remember him from such short films as “It’s Not About the Nail,” and now he’s lampooning the “It Gets Better” project with this mock PSA from people who peaked in high school.

“It Doesn’t Get Better” has its moments—the IROC-Z guy and the brunette have great delivery—but it showed up kinda late to the party and isn’t quite clever enough to compensate for that. Also, the whole nerdy teen/yacht owner thing almost never happens in reality.”


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