Mumbrella live blog: Thursday, April 24

This is Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for the latest updates.

3.46pm – The tips about the AFR front page keep coming. Dr Mumbo was bemused to see one edition of the Weekend AFR included the headline “World is Fukt”.  More about the edition here.


2.29pm – You have to love a good Twitter stoush between journalists. This one between The Australian’s Chris Kenny and the ABC’s Emma Albericie is a good one.

Screen Shot 2014-04-24 at 2.28.48 PM1.21pm – Ok sorry for the delay in updates. Lots of news today TrinityP3 is launching a new online benchmark service, BigW has dumped its ‘cha-ching’ tagline along with Eric Stonestreet and iSentia has crunched the social media numbers on the royal visit versus Barry O’Farrell. 

12.21pm – PRIA is on the hunt for a CEO after interim CEO Catriona Barry departed in February. Details here.

11.49am – Former Fairfax sales boss Ed Harrison has started today in his role as CEO at Yahoo!7. Mumbrella also understands that Fairfax has someone in line to be his replacement. Full story here.

11.28am – In news about Mumbrella360 the heads of three of Asia’s leading agency trading desks are to lock horns on the opportunities and challenges for programmatic trading for media agencies, whether clients will take automatic trading operations inhouse, and the sticky issue of arbitrage. Read about the session here. 

11.05am – More on the AFR’s problems with today’s edition not only did they forget the barcode it looks like some of the early editions went out with blank spaces. Read the mumbo here. 

10.55am – Ok so now the radio ratings for Brisbane, Adelaide and Perth are all up. Check them out below.

10.15am – Melbourne radio ratings show ARN’s Gold has bumped FoxFM from the number one station position in Melbourne. Full story here. 

9.50am – TV ratings are out and Seven is again performing strongly with a 30.2 per cent share on the back of strong performance for MKR and for the pilot episode of Intelligence. Story here.

9.31am – Sydney radio ratings are out and the Kyle & Jackie O Show has moved to the uncontested top FM show in Sydney with an audience share of 10.9 per cent. Full ratings here.

9.20am – Radio ratings are imminent. Stay tuned for the release with all the figures for Sydney, Melbourne, Brisbane, Adelaide and Perth up on Mumbrella after 9.30am.

9.17am – Cummins & Partners has been appointed to re-brand Adelaide’s Rundle Mall. Story here. 

8.35am – Would you spot a relative if they were dressed as a homeless person? This campaign for New York City Rescue Mission by US agency Silver + Partner is an interesting hidden-camera stunt.

8.28am – Dr Mumbo tried to buy a copy of the Financial Review this morning but it ended up being free. Read about why here.

8.20am – Despite downplaying the chances of senior Ten exec Russel Howcroft becoming a judge on Recipe of Riches as recently as last week, the TV network has now confirm that he will be on the show. Full story here. 


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