NSW Government counts little things to stay COVID-free in Ogilvy campaign

The NSW Government has released a new campaign named ‘Little Things’ via Ogilvy Network ANZ, encouraging good habits people should cultivate to stay COVID-free this winter.

The campaign – to be launched via OLV, social, radio, digital and OOH campaign – aims to overcome the population’s general COVID fatigue. It urges people to maintain good habits, no matter how small, in keeping the community safe this winter.

This 30-second spot shows different miniature worlds where COVID safety objects became the centrepiece, such as a Kleenex couch, a band aid bowling court and a mask-etball court. As miniature figures are seen doing daily activity in the world, the campaign aims to show how COVID safety practice should seamlessly integrate with our life, and how people can make an impact by staying conscious of good habits.