Origin show people completing only half of everyday tasks in campaign for discount offer
Energy company Origin is pushing its “half off” deal with a new campaign showing the ridiculousness of people doing everyday tasks, such as shaving, by halves.
Created by creative agency Whybin\TBWA, the campaign is pushing the company’s retail offering of those who switch their natural gas and energy over will get a 50 per cent discount for the first three months.
https://www.youtube.com/watch?v=ZInbDH_sr9g&feature=youtu.be
“We are committed to consistently presenting Australian homes and businesses with simple but compelling energy offerings,” said Rebekah O‟Flaherty, Origin general manager of sales and marketing.
“This is just another step on our journey to better serve our customers and adds to our previous actions around extending call centre hours to Saturdays, and getting rid of exit fees on all our residential energy plans.”
https://www.youtube.com/watch?v=YJWO-CPdCHE&feature=youtu.be
It is running across TV, print, outdoor and digital. A series of content pieces featuring the “half-bearded man” will run across social media.
https://www.youtube.com/watch?v=wOBbnRw_mYQ&feature=youtu.be
Credits:
- Sally Gross – Origin, National Manager Marketing Communications
- Jude Leon, Origin – Integrated Marketing Lead
- Creative Agency – Whybin/TBWA
- Production Company – Truce Films
- Media Agency – Mindshare
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