‘Oblivious’ humans under attack from alien invasion in Budget Direct campaign

‘Oblivious’ consumers are the centrepiece of Budget Direct’s latest campaign push featuring detective Sarge.

In the ad, Sarge laments how oblivious consumers are to potential insurance savings, as he himself appears oblivious to the alien attack happening right next to him. Instead of running scared from the aliens around him, as everyone else is doing, Sarge instead wants to know why they’re paying too much for their insurance.

Sarge was unveiled in September last year in a radical new marketing direction for the insurer.

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