Gaming meets the real world in latest Budget Direct Sarge and Jac creative

Budget Direct’s reoccurring special detectives Sarge and Jac have encountered the world of gaming in their latest adventure, arriving at the scene of a car accident caused by a video game character in his fluorescent, self-repairing vehicle.

The other driver is not so lucky, with the damage to his car requiring Budget Direct’s ‘big cover without the big price’ insurance.

The ad also features the reappearance of Butterscotch, the dog that took to his neighbour’s house with a laser sword, as Sarge and Jac’s new canine sidekick.

“As an insurer it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it. Our campaign’s blend of extraordinary meeting the real world, gave us a unique opportunity to do just that, in the latest instalment in our campaign,” said Jonathan Kerr, Budget Direct’s chief growth officer.

The campaign was created by 303 MullenLowe and the TVC was produced by Danny Kleinman and Dave Wood through Rattling Stick / Good Oil Films.

303 MullenLowe CEO, Nick Cleaver, said: “In creating the latest instalment in this famous campaign, we never lost sight of two inter-related objectives: firstly, we want Budget Direct to remain the most entertaining brand in the category and as importantly we also want Budget Direct to continue to be the most effective brand in the category. We are confident that once again this commercial will deliver handsomely on both objectives.”

Executive creative director, Bart Pawlak, added: “Collaborating with the likes of Danny Kleinman, Dave Wood, Framestore, and Good Oil on the latest instalment in the campaign, was a real joy. All made possible by the Budget Direct team. It’s no surprise that they remain Australia’s fastest growing major insurer.”

The campaign will launch on 2 May and run on TV, out-of-home, social and online.

The world of Sarge and Jac has slowly become more weird and wonderful over the years, with their first appearance for the brand in 2018 showing them respond to creatures arising from hell and a house that has lost all sense of gravity inside. Since then Sarge and Jac have been met with UFOs, robots and monsters.


Budget Direct
Chief Growth Officer – Jonathan Kerr
General Manager, Brand & Media Marketing – Warren Marsh
Marketing Manager, Marketing, Media & Acquisition – Katie Lansdale

303 MullenLowe
Executive Creative Director – Bart Pawlak
Creative Director / Head of Art – Adam Whitehead
Creative Director / Head of Copy – Sean Larkin
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Head of Strategy – Remi Couzelas
Senior Broadcast Producer – Elliot Liebermann

Production Partners
Production Company – Good Oil Films / Rattling Stick
Director – Daniel Kleinman
Director – Dave Wood
DOP – David Lethem
Executive Producers – Sam Long / Johnnie Frankel
Producer – Chana McLallen
Editor – Mark Burnett @The Editors
Post Production – Framestore London
VFX Supervisor – Jules Janaud
VFX Producer – Sophie Harrison
Music and Sound Company – Sonar Music
Original Composition – Matteo Zingales
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Stills Photographer – Steve Baccon, LOUIS & CO

Nick Cleaver and Jonathan Kerr will be speaking about the results of the Insurance Solved series in the Creative Convention stream at Mumbrella360: Reimagined this July 14-15. Secure your tickets before 7 May to receive an early bird discount of up to $300. 


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