Gaming meets the real world in latest Budget Direct Sarge and Jac creative

Budget Direct’s reoccurring special detectives Sarge and Jac have encountered the world of gaming in their latest adventure, arriving at the scene of a car accident caused by a video game character in his fluorescent, self-repairing vehicle.

The other driver is not so lucky, with the damage to his car requiring Budget Direct’s ‘big cover without the big price’ insurance.

The ad also features the reappearance of Butterscotch, the dog that took to his neighbour’s house with a laser sword, as Sarge and Jac’s new canine sidekick.

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