Budget Direct’s Sarge helps victims ‘trapped’ by their insurer

Helpless victims are trapped in an alien web in their home in Budget Direct’s latest advertising push.

Despite the obvious predicament, however, the brand’s ambassador ‘Sarge’ is more intent on uncovering why the victims are sticking with their over-priced insurer.

The ad features Sarge grilling the pair – in particular the male occupant of the house – over his obsession with gaining “titanium” status with the insurer, which doesn’t actually lead to any monetary savings.