Shane Jacobson fronts IGA’s 2021 Christmas ad

The latest 2021 Christmas campaign has been released and it is for IGA’s via The Core Agency.

Titled ‘There’s a place for Christmas’ the campaign is fronted by actor and comedian Shane Jacobson, who also fronted IGA’s ‘Thank You’ April campaign.

In the 30-second spot, Jacobson shows how IGA provides for Christmas, including carrots for Rudolph. The spot also shows a masked IGA employee, a nod to COVID, helping customers, before going home and falling asleep on the couch.

The Core Agency founder and creative partner Christian Finucane said: “There’s a place that goes above and beyond to help you have a cracking Christmas – your local IGA. Our new campaign tells that heart-warming story, and it’s one that locals across Australia can relate to.”

Metcash general manager marketing Tracy Wilson added: “IGA retailers across the country are passionate about meeting the needs of the local communities that they serve. They always go to great lengths to support the locals, from stocking specialty products, supporting local charities, providing the personalised service that the locals love, and making Christmas preparation easy by having everything they need and at great value. IGA retailers will do whatever they can to make Christmas special, so from our network of local family owned businesses to yours, we wish you a Merry Christmas.”

The campaign launches today, 10 November, and is on TV.

Other Christmas campaigns that have been launched include IGA’s supermarket competitors Coles and Woolworths, as well as Australia Post, Myer, BWSBest&LessBig WMichael Hill Jeweller and Kmart.


Client: Metcash

Brand: IGA
General Manager Marketing: Tracy Wilson
Head of Marketing – Value and Seasonal: Nada Steel
Senior Marketing Manager – Seasonal: Anna Lenart
National Brand Manager – Seasonal: Deanna Whiteford

Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner

Senior Art Director: Simone Parravicini
Copywriter: Sarah Mould
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner

Senior Account Director: Sid De

Account Manager: Justin Westlake
Senior Agency Producer: Monique Pardavi

Production Company: Friske
Director: Dean Friske
Producer: Jules Shelton

Editor: Charles Ivory
Post Production: Vandal
Music & Sound Design: Rumble

Media: Starcom


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