BCM uses Twitter’s Vine in Sunny The Egg campaign
Brisbane creative agency BCM appears to have been the first Australian agency to use Twitter’s new six second video app Vine in a marketing campaign.
The Vine video is for Sunny Queen Farms features their brand mascot ‘Sunny The Egg’ and has been used on the brand’s Facebook page, which has 133,000 followers.
Twitter launched the service two weeks ago as a video rival for instagram.
#magic #food #SunnyTheEgg #1st post2013 vine.co/v/b1mVa9EFg5b
— Sunny The Egg (@SunnyTheEgg) February 1, 2013
Many marketers have commented that the service has a strong potential for marketers and brands.
Nic Christensen
Campaign contributors:
- Agency: BCM
- Client: Sunny Queen Farms
- Client contact: Julie Proctor, National Manager, Marketing and Innovation
- Creative Director: Nick Ikonomou
- Art Director: Ollie Beeston
- Writer: Jeff Smith
- Managing Partner: Paul Cornwell
- Group Account Director: Lisa Neighbour
- Account Co-ordinator: Rebecca Fitzgerald
- Digital Production: BCM
- Media: BCM
- Head of Channel Planning & Integration: Jo Stone
- Media Planner/Buyer: Guilianna Stead
A shout out to………who we couldn’t have done it without.
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It’s just a shame that Vine has been mostly used for porn.
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So if it’s mostly used for porn, then maybe Sunny can solve the age-old question. Which came first, the chicken or the egg.
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I am on Android – anyone know when Vine is out for that?
Snapchat is used to porn
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