Campaign Review: the battle of the mattress brands
This week, Campaign Edge’s executive creative director, Dee Madigan, and Special Australia’s senior strategy director, Abbie Dubin-Rhodin, judge the very different campaign strategies mattress brands Forty Winks and Ecosa have recently taken.
In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.
Brand: Forty Winks
Campaign: ‘The Unslept’
