Opinion

Dynamic Duos: Safari partners Nigel Camilleri and Andrew Englisch

Meta’s record $2 billion data fine is a punishment for change inertia

Woolley Marketing: Is advertising a waste of time and money… or dangerously powerful? 1

Next-day TV ratings model is ‘a dinosaur that belongs in a museum’, Seven’s marketing boss says 6

The Weekend Mumbo: Australian media isn’t ready for The Voice debate 2

Dynamic Duos: Decision Design’s Tara Ness and Leanne Rosamilia

It’s never been easier to be vanilla, but your loyalty play needs to be pure emotion

What I learnt during a 250km foot race across the Sahara 1

The awkward snub of climate change by Ampol-sponsored Walkley Awards 3

The Weekend Mumbo: The risks and rewards of creatives taking on s*** clients 1

Dynamic Duos: ‘Instant Cousins’ Mark Coad and Andrew ‘Billy’ Baxter 1

How affiliate marketing drives growth not cannibalisation

What are you doing to get people back to your offices? 28

Australian Made: What’s it to ya?  2

Can we please end the WFH debate? 33

Strategy in the face of challenging times

Media organisations, glass houses, and ‘cancel culture’ stones

Dynamic Duos: News Corps’ Pippa Leary and Lou Barrett

In defence of media agencies 12

Qantas CEO Vanessa Hudson has a long way to go to win back trust 1

The numbers don’t lie: The rise and rise of OOH

The shake up marketers are not ready for

Roy Morgan, where are you? The disappearance of the industry influencer 4

Dynamic Duos: TBWA’s Russ Tucker and Eleven Sydney’s Amy Ashworth

Why the future of sports sponsorship is in our hands

Turning a brand’s sustainability ambitions into action

Getting an incredible advantage in the age of AI 1

‘Kidfluencer’ culture is harming kids in several ways – and there’s no meaningful regulation of it

That feeling of Vuja De, plus agencies flying the CMO flag

Dynamic Duos: Jack Nimble’s Adam Wise and Angus Mullane

From chaos to consciousness: A guide to rethinking the advertising ecosystem

Succession mirrors reality – and how the drama helped save Foxtel

Dynamic Duos: SKMG’s Neil Shoebridge and Andrew Knowles

When did purpose become more important than distinction? 3

How the advertising industry can stand up to greenwashing now

Why Ted Lasso continues to fuel false stereotypes about the PR industry 6

Purpose, under pressure

The death of ‘purpose-wank’?

Has marketing strategy become an orphan?

Dynamic Duos: Bridgit’s James Arnold and Aleisha Smith 2

The more you know about your customer, the better the outcome 1

Another world-changing idea? How boring. 1

Moving beyond money and meaning in recruitment marketing

Dynamic Duos: Yahoo’s Dan Richardson and Zoe Cocker 1

Life’s a pitch 1

Disruption between the sheets

Overt sportswashing: the ethical landmine for media agencies 1

TikTok, is time up? 

Dynamic Duos: Outbrain’s Yury Glikin and Elise Bennett

Music to your consumers’ ears 1

As focus shifts to productivity and efficiency, so should comms professionals

Viva Las V(AI)gas!

Why marketers need to stay in tune with search trends

Dynamic Duos: Nature’s Chris Crook and Peter Stuchbery

Do you have trusted partners to help you weather the storm?

Lessons from 5 years of running Mental Health First Aid Training for the industry

SXSW: A shift from ‘break the system’ to fix it

Ethics is the only thing marketers should be talking about right now

How AB InBev’s in-house agency helped them win a second Cannes Lion 1

What makes a ‘great’ ad?

Search engines vs answer engines: Did AI kill Google?

Dynamic Duos: BMF’s Dantie Van der Merwe and David Fraser

How redesign exposes brand intelligence 1

SXSW 2023: Why ad people shouldn’t go to ad talks 1

Why brands should care as much about greywashing as they do greenwashing

The wide world of sport scandals

How attention and sustainability can help brands reduce their carbon footprint 1

Why premium brands can thrive in the cost of living crisis

Time to enhance women’s visibility in the communication industry 3

Cookie Crumble: Why the loss of cookies is the start of a new era for retail marketing

Where media agencies got the jump on creatives

If you don’t think a value proposition is valuable – you’re doing it wrong

Woolley Marketing: Artificial intelligence or more human intelligence?

If embracing diversity secures a glorious future for brands, why wait to evolve?

What the industry wants to talk about right now

Morality and media – does the combination exist? 3

A creative’s review of some local ‘Pridevertising’ 1

Why this IWD what women want is for men to show up 5

2022 was a tough year for telcos, which must now focus on churn to survive

Rethinking the subscription business model

Why data can help marketers survive and thrive in a recession

The conflict around conflict in agencyland 3

Feeling FOMO this World Pride? Here’s a checklist for future LGBTQ+ event support

Prepare for the golden age of PR 3

Why are women experts in the media still a minority?

Managing corporate communications in 2023? Here’s your checklist

When brand impact is magnified through celebrity: Touchdowns and fumbles in Super Bowl advertising 1

The ACCC is right to pursue greenwashing – don’t get caught out