The Weekend Mumbo: The media, marketing and morality mess – please explain

June 24, 2023 8:09

Welcome to the Weekend Mumbo,

Strap in, it’s going to be a bumpy ride.

A few things have happened recently, particularly this week, which makes the topic of media and marketing industry morals a front runner for discussion again.

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Damian Francis

Damian was editorial director at Mumbrella. He had been with the publication for more than three years, initially running event content. Damian was previously print editor of AdNews.

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1 COMMENTS

Rohan Robertson 24 Jun 23

Paramount’s broadcast of the Melbourne Cup was awkward at best. Infact, the surprise was the Agreement in the first place. Off Peak Melbourne centric ratings and a makeshift on air team without an extensive sports platform to leverage – or a relevant schedule for additional commercial wagering integration, or a stable of on-air personalities to profile. Locally, the Australian F1 GP telecast could be argued the same – except for the global Liberty Media partnership with Paramount + in the background.

Also – are we going to ban advertising for cars with ICEs or deny AFL or NRL teams with brand sponsorship from Airline brands based on carbon emissions that don’t meet the lofty moral compass of the marketing community?

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