Monolingual vs multilingual: The key to communications that will resonate with Australians today

Australians speak hundreds of languages, and if we count dialects, it is easily in the thousands. Our country is multilingual, yet one language still dominates every facet of how we conceive and distribute campaigns.

We imagine our ideas in English, draft our designs with English in mind, and write our copy for English readers. This is known as a monolingual mindset, and it’s stopping your campaigns from connecting with every target audience.