Marketing sciences is everywhere – except in pricing

A hot topic for marketers everywhere at the moment is pricing – or more precisely, how to determine it in a world of great uncertainty, Thinkerbell’s Matt Plant writes.

Who isn’t obsessed with ‘value’ at the moment, and within this vague concept what we do about ‘pricing’? In a world of uncertainty, it feels like it’s a very hot topic for marketers everywhere.

As extraordinary as this may be, the most valuable and easy to manipulate P in the famous 4Ps of promotion, product, place and price, is all but missing in the marketing literature.

Pricing is the trickiest of the 4Ps to find in marketing science. Picture: Phillip Pessar

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