SVOD, AVOD, BVOD, FAST… when did TV stop being just TV?
Over the past decade, the television industry has invented a whole bunch of a new acronyms to describe its rapidly transforming business. Alex Spurzem, ANZ general manager at Samsung Ads, wonders if this obsession with defining itself is holding everyone – including brands – back.
The future of TV has much more in common with the past than we think.
TV audiences never really went away, they just found new ways to watch – and as an industry we found new ways of delivering and talking about it.
