How to fix big consulting’s brand problem in the wake of the PwC scandal
The PwC scandal is hardly the first example of dodgy conduct by big consulting firms, which have all built a growing anti-consultant sentiment. We Are Unity director Nick Tucker asks: Can the serious brand damage be repaired?
Consulting firms have long operated in the shadows, offering advice and making impactful decisions while remaining largely unnoticed by the general public. However, recent years have seen a series of alarming events shake the sector’s reputation to the core.
The fallout from the PwC Australia scandal continues following their use of confidential information to help clients avoid paying tax.
Meanwhile, McKinsey was found liable for playing a role in the United States’ opioid crisis and Bain in the UK was banned from government work following its involvement in a South African corruption scandal.
