The Weekend Mumbo: Threads – Silicon Valley ego at its best

July 8, 2023 7:45

Welcome to the Weekend Mumbo,

And now for the war that nobody asked for: microblogging.

I’ll just lay out a quick rule of thumb for this opinion piece before I continue. This is not about Threads and its features. Plenty of better equipped technology writers have done that well including our own new dep ed Nathan Jolly, a former tech journo himself. Here I’ll focus on the business side of things (essentially the advertising) and try to figure out the answer to the burning question: why the hell would you want to get into this space at all?

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Damian Francis

Damian was editorial director at Mumbrella. He had been with the publication for more than three years, initially running event content. Damian was previously print editor of AdNews.

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