Citizens of the Great Barrier Reef lets supporters name their coral colours
Conservation group ‘Citizens of the Great Barrier Reef‘ has partnered with Isobar’s With Collective to create a socially driven campaign offering to name a colour of the reef after whoever pledges to save the reef.
Created by Earth Hour founder, Andy Ridley, Citizens of the Great Barrier Reef began as a website asking people to complete six simple actions to protect the Great Barrier Reef and ban the use of plastic straws, plastic coffee cups and use canvas shopping bags instead of plastic ones.
Citizens of the Great Barrier Reef is now asking people to choose a colour and become a ‘Citizen’ by signing in with an email address and name.
Once you have become a ‘Citizen’ you receive a note saying “on the reef, this colour is called [insert name]”.
Ridley said the campaign is inspired by the annual “coral spawning” event which sees billions of sea creature working together to ensure survival.
“We need humanity to do the same.
“We are asking the world to unite as one – like the Reef does – to protect one of the most beautiful natural assets the world has to offer.”
“As the Reef bursts to life in all its beauty below the surface, we’re going to flood people’s social media feeds with it above the surface – renaming every colour of the Reef after the Citizens who pledge to protect it.”
The group previously teamed up with Twitter to publicise the organisation’s launch.
Dom Hind, co-founder and COO of With Collective, added: “It’s something I’ve become particularly passionate about. So when Andy got in touch about Citizens of the Great Barrier Reef, and spoke to us about their ambition of creating meaningful change for the Great Barrier Reef, we jumped at the chance.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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